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  • Broschiertes Buch

Internal service systems are frameworks with the purpose of structuring the course of internal services between the support and the frontline employees. Cultural elements come into the system in multicultural settings, where companies operate in different cultural context with employees of different cultural backgrounds. Culture does not depend on a system or on management, but rather the opposite. A successful system is based on the multicultural pot of people in the organisation or team. The same counts for managerial activities. In the case of this book different dimensions of culture will…mehr

Produktbeschreibung
Internal service systems are frameworks with the purpose of structuring the course of internal services between the support and the frontline employees. Cultural elements come into the system in multicultural settings, where companies operate in different cultural context with employees of different cultural backgrounds. Culture does not depend on a system or on management, but rather the opposite. A successful system is based on the multicultural pot of people in the organisation or team. The same counts for managerial activities. In the case of this book different dimensions of culture will be discussed and are the foundation of the internal service evaluations. From what is learnt the cultural dimension and the service dimensions, an internal service system evolves. It is based on a multicultural context, namely the cultures of Switzerland, Australia and Singapore.
Autorenporträt
Andreas Wittmer, Dr.oec.HSG, is working at University of St.
Gallen as head of the Center for Aviation Competence and holds a
position as project leader at the Institute for Public Services
and Tourism. He is a lecturer in Marketing, Aviation Systems,
Corporate Finance, International Business and Destination
Management.