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We live in a global economy in which one quarter of the world’s recorded output is exported, where a change in business practice in Beijing can have a direct impact on a workforce in Birmingham, and where support to a customer in Detroit can be provided from Delhi.
International business is everywhere and affects us all on a daily basis. Individuals and organisations therefore need to understand a global as well as a local business environment, as well as how to manage and market across cultures, trade across national and legal boundaries, and plan for an ever-more competitive and…mehr

Produktbeschreibung
We live in a global economy in which one quarter of the world’s recorded output is exported, where a change in business practice in Beijing can have a direct impact on a workforce in Birmingham, and where support to a customer in Detroit can be provided from Delhi.

International business is everywhere and affects us all on a daily basis. Individuals and organisations therefore need to understand a global as well as a local business environment, as well as how to manage and market across cultures, trade across national and legal boundaries, and plan for an ever-more competitive and unpredictable future.

This book provides a clear and concise introduction to this most interdisciplinary of subjects, explaining in straightforward language the economic and financial underpinnings of international business, and the more subtle organisational and cultural issues increasingly crucial to business success. The managerial challenges which face organisations of all types and sizes, no matter where they are located, are reviewed and explored.

Over 60 case studies enable you to learn from examples such as:

- developing management skills in South Africa

- legal services and intellectual property rights in India

- Islamic culture and international human resource management

- stabilising the World Bank in the face of economic uncertainty

- the experiences of multinationals including Toyota, Dyson, Body Shop and many more

International Business is written for students on a range of undergraduate and postgraduate programmes. In addition to the questions and other features within the book, log on to www.pearsoned.co.uk/wall to check your understanding of key concepts, and further your study of this dynamic and ever-changing subject.

Product Description
International Businessprovides a clear and concise introduction to the environment and functions of international business.

It explains in straightforward language the economic and financial underpinnings of international trade, the more subtle organisational and cultural issues, and the managerial challenges which face organisations of all types and sizes. In particular, it provides up-to-the-minute coverage of recent global events – the economic downturn and uncertainty in financial markets.

It is written for students on undergraduate and postgraduate degree programmes, or undertaking professional qualifications. It is especially suitable for non-specialist students of business.

Backcover
We live in a global economy in which one quarter of the world’s recorded output is exported, where a change in business practice in Beijing can have a direct impact on a workforce in Birmingham, and where support to a customer in Detroit can be provided from Delhi.

International business is everywhere and affects us all on a daily basis. Individuals and organisations therefore need to understand a global as well as a local business environment, as well as how to manage and market across cultures, trade across national and legal boundaries, and plan for an ever-more competitive and unpredictable future.

This book provides a clear and concise introduction to this most interdisciplinary of subjects, explaining in straightforward language the economic and financial underpinnings of international business, and the more subtle organisational and cultural issues increasingly crucial to business success. The managerial challenges which face organisations of all types and sizes, no matter where they are located, are reviewed and explored.

Over 60 case studies enable you to learn from examples such as:

- developing management skills in South Africa

- legal services and intellectual property rights in India

- Islamic culture and international human resource management

- stabilising the World Bank in the face of economic uncertainty

- the experiences of multinationals including Toyota, Dyson, Body Shop and many more

International Business is written for students on a range of undergraduate and postgraduate programmes. In addition to the questions and other features within the book, log on to www.pearsoned.co.uk/wall to check your understanding of key concepts, and further your study of this dynamic and ever-changing subject.

Preface: using this book xiii

Acknowledgements xiv

Abbreviations xvii

1 Introduction to international business

Introduction

Patterns and trends in international business

Globalisation

The multinational enterprise (MNE)

How important are the multinationals?

Useful websites

Useful key texts

Other texts and sources

Case studies

1.1 Dyson relocates production to South-East Asia

1.2 Happy birthday, globalisation

1.3 How to play the home advantage

1.4 Does a global approach benefit the company?

1.5 Competing in a globalised economy

Boxes

1.1 Relative Unit Labour Costs (RULC)

1.2 Definitions of Globalisation

1.3 Globalisation Features

2 Internationalisation process

Introduction

Export-based methods for internationalisation

Non-equity-based methods for internationalisation

Equity-based methods for internationalisation

Why invest abroad?

Theoretical explanations

Useful websites

Useful key texts

Other texts and sources

Case studies

2.1 Helping inward fdi

(a) South Africa: Skills Support Programme

(b) Egypt: Suppliers Development Programme

2.2 Patents and the EU pharmaceuticals market

2.3 Legal Process Outsourcing in India

2.4 Market entry into China

2.5 The Japanese keiretsu

2.6 China versus South Korea

2.7 Toyota wins support for its US operations

2.8 Daewoo moves into international agriculture

2.9 Internationalisation may not always deliver!

Boxes

2.1 ‘Flat tax’ regimes

2.2 Government policies, exporting and fdi

3 International business: theory and practice

Introduction

Gains from trade

Sources of comparative and competitive advantage

Trade and the world economy

Barriers to trade

Protectionist policies

Regional trading arrangements

Government policies and international business

International institutions and world trade

The European Union (EU)

Useful websites

Useful key texts

Other texts and sources

Case studies

3.1Impacts of freer trade

3.2 Intra-industry trade: Honda

3.3 High cost of anti-dumping tariffs

3.4 Harbours of resentment

3.5 WTO to rule on US import duties

Boxes

3.1 Comparative advantage and opportunity cost

3.2 Gains from trade

3.3 Impacts of a tariff

3.4 Impacts of a subsidy

3.5 Customs Union: trade creation and trade diversion

3.6 Impacts of EU policies on farms and agri-businesses

3.7 IMF stabilisation programmes

3.8 World Bank structural adjustment and stabilisation

4 The political, legal, economic and technological environment

Introduction

Political environment

Political risk

The international legal environment

Intellectual property rights

Economic systems

Economic variables and the business environment

Technological environment

Technology transfer

Useful websites

Useful key texts

Other texts and sources

Case studies

4.1 Chinese government and EU milk products

4.2 BMW after Rover

4.3 Tougher scrutiny of foreign takeovers in US

4.4 Intellectual Property Rights (IPR) in India: Novartis

4.5 Extending copyright

4.5 Intellectual property rights in China (IPR): Durex

4.6 Market influences on Wellcome share price

4.7 China’s capital markets begin to open

4.8 Finance chiefs take pessimistic view

Boxes

4.1 EU directives and state aid

4.2 EU directives and data protection

4.3 Strategic patenting

4.4 Elasticity of demand

4.5 Creating or destroying jobs

5 International sociocultural environment 171

Introduction

National cultural characteristics

Cultural impacts on international business

National, organisational and occupational cultures

Strategies for developing intercultural competence

Useful websites

Useful key texts

Other texts and sources

Case studies

5.1 National culture and Japanese competitiveness

5.2 East meets West

5.3 Culture of communication breaks through traditional barriers

5.4 Corporate culture and Japanese competitiveness

5.5 Management gurus might rethink the Dutch approach

5.6 Challenges to cross-cultural team management

5.7 Corporate ‘personality’ has a big impact on business success

Boxes

5.1 A clash of cultures

5.2 National and organisational cultural dimensions

6 International ethical and ecological environment

Introduction

Business ethics

Ethics and the corporate culture

Different ethical positions

International business ethics

International efforts to improve business ethics

Ecological/environmental issues

Global warming, ‘carbon footprint’ and tradable permits

Useful websites

Useful key texts

Other texts and sources

Case studies

6.1 The Body Shop

6.2 Ethics and profits

6.3 Bribery and international business

6.4 US groups in ethical standards push

6.5 Taxing and regulating smoking

6.6 Organic farming

6.7 Biofuels subsidies criticised

6.8 Prices no incentive for a clean up

Boxes

6.1 An ethical dilemma

6.2 TI Corruption Perception Index

6.3 Environmental impacts, taxes and regulations

6.4 Stern Report and global warming

6.5 The EU Emissions Trading Scheme

7 International strategic issues

Introduction

Business strategy – ideas and concepts

Choice of strategy

Corporate strategy in a global economy

International business and the value chain

International business strategies

International business strategies and political perspectives

Institutional strategies and international business

Techniques for strategic analysis

International operations management and logistical strategies

Useful websites

Useful key texts

Other texts and sources

Case studies

7.1 Strategies in practice

a) Pharmaceutical