Ricky W. Griffin, Mike W. Pustay

International Business: A Managerial Perspective, Global Edition

• Broschiertes Buch

Produktbeschreibung

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

For courses in international business.

Successfully prepare students for the international marketplace

International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy. It also greatly emphasizes cultural literacy and gives students the tools to effectively communicate with foreign business representatives. The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organizations worldwide.

Pearson MyLab Management is not included. Students, if Pearson MyLab Management is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Management should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Reach every student by pairing this text with MyLab Management

MyLab(TM) is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

Produktdetails

• Verlag: Pearson / Pearson ELT
• 9. Aufl.
• Seitenzahl: 624
• Erscheinungstermin: 18. November 2019
• Englisch
• Abmessung: 278mm x 220mm x 22mm
• Gewicht: 1221g
• ISBN-13: 9781292313733
• ISBN-10: 1292313730
• Artikelnr.: 57201180

Inhaltsangabe

PART 1: THE WORLD’S MARKETPLACES 
1. An Overview of International Business 
2. Global Marketplaces and Business Centers 
3. Legal, Technological, Accounting, and Political Environments 
4. The Role of Culture 
5. Ethics and Social Responsibility in International Business 
 
PART 2: THE INTERNATIONAL ENVIRONMENT 
6. International Trade and Investment 
7. The International Monetary System and the Balance of Payments 
8. Foreign Exchange and International Financial Markets 
9. Formulation of National Trade Policies 
10. International Cooperation Among Nations 
 
PART 3: MANAGING INTERNATIONAL BUSINESS 
11. International Strategic Management 
12. Strategies for Analyzing and Entering Foreign Markets 
13. International Strategic Alliances 
14. International Organization Design and Control 
15. Leadership and Employee Behavior in International Business 
 
PART 4: MANAGING INTERNATIONAL BUSINESS OPERATIONS 
16. International Marketing 
17. International Operations Management 
18. International Financial Management 
19. International Human Resource Management and Labor Relations