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This volume of the Academy of International Business series looks at International Business in the context of a rapidly changing Europe. Leading contributors have come together to present the latest research, attempting to answer a number of important questions: _ is the vision of a Single European market realistic? _ what are the barriers to its achievement? _ what are the prospects for Eastern Europe? _ how should firms enter East European markets? _ what does the process of transition imply for corporate policy?

Produktbeschreibung
This volume of the Academy of International Business series looks at International Business in the context of a rapidly changing Europe. Leading contributors have come together to present the latest research, attempting to answer a number of important questions: _ is the vision of a Single European market realistic? _ what are the barriers to its achievement? _ what are the prospects for Eastern Europe? _ how should firms enter East European markets? _ what does the process of transition imply for corporate policy?