Nina Löbach

International Business and Management Study Programme Assessment

Strategic advice for the Fontys Internationale Hogeschool Economie

• Broschiertes Buch

Produktbeschreibung

The International Business and Management Department of the Fontys University of Applied Sciences was facing two main problems: 1. A lack of insight as to how to promote the benefits of the International Business & Management Studies programme in a more effective way. 2. A lack of insight regarding what are the expectations of the International Business Managers concerning an International Business & Management Studies graduate. Consequently, recommendations were formulated to assist in better positioning the benefits of the IBMS study programme with the help of a strategic marketing plan. The more structured approach and the suggested marketing tools should assist the university to ultimately reach more prospective students. The second part of the report concentrates on a comparison of the current demand of International Business Managers to the IBMS study programme. A small scale survey involving roughly 32 International Business Managers brought out that the requirements are nearly met by 100%.

Produktdetails

• Verlag: AV Akademikerverlag
• Seitenzahl: 140
• Erscheinungstermin: 23. Juni 2013
• Englisch
• Abmessung: 220mm x 150mm x 9mm
• Gewicht: 227g
• ISBN-13: 9783639468427
• ISBN-10: 3639468422
• Artikelnr.: 38617673

Autorenporträt

Nina Löbach, Groß-&Außenhandels Kauffrau, Logistic Manager, IPL Perseco Germany, Supply Chain Integrator of Mc Donald¿s, BBA, Major: International Business&Management Studies, English Communication Trainer, Recruitment Consultant, DAV South Africa, External Expert for Management Audits, Business Stream Mobility Coordinator, both TUV South Africa.