Phil Kelly (Senior Lecturer at Liverpool Business School)

International Business and Management

• Broschiertes Buch

Produktbeschreibung

Presents an integrated treatment of international management problems. Combining a strategic focus with coverage of the functions that underpin global business, this book delivers a fresh European perspective on international business. It is suitable for post-introductory undergraduate courses and also for MBA students.

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Produktdetails

• Verlag: Cengage Learning EMEA
• International Edition
• Seitenzahl: 591
• Erscheinungstermin: Februar 2009
• Englisch
• Abmessung: 220mm x 276mm x 24mm
• Gewicht: 1260g
• ISBN-13: 9781844807840
• ISBN-10: 1844807843
• Artikelnr.: 25457848

Autorenporträt

Phil Kelly is a Programme Leader and Reader at Liverpool Business School. He teaches management on a variety of undergraduate and postgraduate programmes. Prior to this, he was a business practitioner and worked for 20 major companies across the world. He has a Doctorate in Business Administration from Manchester University.

Inhaltsangabe

PART 1. INTERNATIONAL BUSINESS AND MANAGEMENT.1. An Introduction to International Business & Management.PART 2. PLANNING FOR INTERNATIONAL BUSINESS.2. Analysing the Global Business Environment.3. International and Global Strategy.4. Behaving Responsibly Around the World.5. Managing Change in the International Organization.6. International Leadership & Management.PART 3. MANAGING HUMAN RESOURCES.7. Managing Human Resources Worldwide.8. Managing Difference - Culture.9. International Organization Design & Structure.10. Global Business Processes.PART 4. MANAGING INFORMATION ND TECHNOLOGY RESOURCES.11. Managing Information Resources.12. Managing Knowledge Resources.13. Global Business & Enterprise Systems.14. Global Digital Business.PART 5. INTERNATIONAL BUSINESS.15. International Operations Management.16. International Marketing.17. Managing Global Financial Resources.