International Business Blunders - Williams, Densil A. (University of the West Indies, Jamaica)
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This book will provide empirical evidence of blunders committed by firms from small developing countries that operate in developed country markets. It will identify lessons that managers who are looking to do business in international markets can learn in order to lessen the mistakes in markets that are psychically distant.

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Produktbeschreibung
This book will provide empirical evidence of blunders committed by firms from small developing countries that operate in developed country markets. It will identify lessons that managers who are looking to do business in international markets can learn in order to lessen the mistakes in markets that are psychically distant.
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Autorenporträt
Densil A. Williams is Professor of International Business and Pro Vice Chancellor, University Office of Planning, at the University of the West Indies (UWI). He is the author of three books, two of which won awards for best research publication at the UWI. He serves as chairman, deputy chairman, and director on boards in both the private and public sector in Jamaica and across the Caribbean region. His research interests focus on the international operations of firms from developing countries.