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This book will provide empirical evidence of blunders committed by firms from small developing countries that operate in developed country markets. It will identify lessons that managers who are looking to do business in international markets can learn in order to lessen the mistakes in markets that are psychically distant.

Produktbeschreibung
This book will provide empirical evidence of blunders committed by firms from small developing countries that operate in developed country markets. It will identify lessons that managers who are looking to do business in international markets can learn in order to lessen the mistakes in markets that are psychically distant.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Autorenporträt
Densil A. Williams is professor of international business at UWI. He has published five books, written over seventy articles in academic journals and refereed academic conferences. He is the recipient of numerous research awards as well as a Commonwealth Scholar, a Lome IV Scholar, a Jamaica Government Exhibition Scholar and a Jamaica Four Mills Scholar.