International Business Economics - Piggott, Judith
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This text explores international business economics from a specifically European perspective, dealing not only within business in Europe but with the external trading relationships of the EU and the position of European firms in a globalized economy. The book engages with the macroeconomic and policy issues involved with European integration, trade, labour markets as opposed to simply taking a 'microeconomic' perspective. An extensive website will keep the book up-to-date in terms of case studies and provides lecturers with support material including additional exercises and seminar material.

Produktbeschreibung
This text explores international business economics from a specifically European perspective, dealing not only within business in Europe but with the external trading relationships of the EU and the position of European firms in a globalized economy. The book engages with the macroeconomic and policy issues involved with European integration, trade, labour markets as opposed to simply taking a 'microeconomic' perspective. An extensive website will keep the book up-to-date in terms of case studies and provides lecturers with support material including additional exercises and seminar material.
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Autorenporträt
JUDITH PIGGOTT is Principal Lecturer and Head of the Economics Department at Oxford Brookes University Business School, UK. She previously worked at the University of Northampton, UK, and spent a number of years working in industry. MARK COOK is Principal Lecturer in charge of Corporate Programmes at Wolverhampton Business School, University of Wolverhampton, UK, and staffing head of the Economics group. He has previously worked at the University of Northampton and at Leicester University, UK, and has published extensively.