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For International Business courses.
Successfully prepare students for the international marketplace.
International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.
MyManagementLab for International Business is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress.
Features + Benefits
Provide a Thorough Understanding of Emerging Markets
Cultural savvy for international success: This text greatly emphasizes cultural literacy and gives students the tools to effectively communicate with foreign business representatives. From understanding the visiting executive of a French multinational corporation to analyzing the impact of trade negotiations with Mexico, this text has the cultural insight to prepare your students for success.
Provide a thorough understanding of emerging markets: In today’s world, it’s crucial to have a thorough foundation of the growing importance of emerging markets, especially China and India. The emerging markets theme is introduced in Chapter 1, carried forward in later chapters wherever appropriate, and reinforced in numerous cases, boxed inserts, and end-of-chapter questions and exercises.
Five Content Boxes that highlight coverage of current issues: In relation to technology, entrepreneurship, and doing business with a global perspective this text features the following:
Venturing Abroad: Exposes students to the opportunities and challenges of conducting business outside their home country.
E-World: Provides insight into the impact of e-commerce on how business is conducted internationally.
Point Counterpoint: Helps students see issues from different perspectives.
Bringing the World into Focus: Helps students understand the historical, cultural, and political contexts of international business.
Emerging Opportunities: Highlights challenges and opportunities in emerging international markets.
Market Entry Strategy Plan (MESP): Integrated into MyManagementLab, MESP is a hands-on exercise that allows students to analyze the opportunities and challenges created by new market entry.
Emerging Markets Topics: In today’s world, it’s crucial to provide a thorough understanding of emerging markets, especially China and India. In this text the emerging markets theme is introduced in Chapter 1, carried forward in later chapters where appropriate, and reinforced in numerous cases, boxed inserts, and end-of-chapter questions and exercises.
Keep your Course Current and Relevant
Extensive List of New Topic Coverage: To stay current in today’s ever evolving world of international business several new discussion topics have been included:
Product safety and counterfeit products
Coverage of sovereign wealth funds
Subprime meltdown
Google and eBay’s struggles in China
The eighth edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses. More specifically, the following content is new or revised to reflect the latest global trends:
The pressures on multinational organizations to consider the impact of their actions on the natural environment and on the general welfare of society continue to increase. We have introduced a new context box, “People, Planet, and Profits,” to address the challenges that international businesses face in promoting their triple bottom lines.
The international business course at most colleges and universities encompasses both the external environment and the internal environment of international businesses. We have introduced several new boxes and cases and updated others that focus on changes in the external environment that create opportunities and challenges for firms competing in the international market place. These new cases and boxes include discussions of territorial disputes in the South China Sea, upheavals in the world energy market as a result of fracking, the opening up of the fabled Northwest Passage, expansion of the Panama Canal, and the impact of rising wages in China.
New and updated profiles of the challenges and opportunities provided international firms as they confront and master the complexities of the international marketplace, including new cases and boxes featuring Apple, Huawei, Anglo American PLC, Foxconn, and McDonalds, and updated treatments of LVMH, Lenovo, Tata, Nokia, Disney, Telefónica, Unilever, and Danone, among others.
New and updated analyses of the impact of globalization on competition within industries, including the global wine industry, the global flower industry, the international cinema market, Germany’s Mittelstand, and the international airline industry.
New and updated cases exploring how firms address cultural, legal, and technological differences among countries. Students gain deeper and more nuanced understandings of the politics, culture, and social problems of individual countries through in-depth examination of issues such as Russia and the rule of law, the European Union’s implementation of the Treaty of Lisbon, Brazil and poverty reduction, Japan and its cultural and demographic challenges, the hidden role of the Communist Party in Chinese businesses, U.S. retailers and Chinese consumers, Islamic finance, the GLOBE leadership project, and the growth of unionization activity in China.
New and updated examples and cases assessing the ethical and social responsibilities of international businesses and international businesspeople, including Foxconn, disposal of e-waste, BP and the Gulf oil spill, green energy and free trade, DuPont’s quest for zero waste, Maersk and pollution in Hong Kong harbor, the Chad pipeline, the Siemens bribery scandal, and Grameen Bank.
New and updated examples of international trade and investment conflicts and the challenges they present international business practitioners, including Huawei’s struggles to enter the U.S. market, the global currency war, rare earths, tax shelters, jumbo jet subsidies, sovereign wealth funds, and trade in counterfeit goods.
The eighth edition also provides up-to-date coverage of the impact of how recent natural disasters and political upheavals have affected international business. Examples include the earthquake and tsunami that shattered Japan and the resultant impact on global supply chains, Toyota’s massive recalls and quality problems, and the political unrest that swept through the Middle East beginning in 2011.
All data and other statistical information in the book have been thoroughly updated, including international trade statistics, exchange rates, and expatriate costs of living in various global business centers.
New assisted-graded questions that students can complete and submit via MyManagementLab are provided at the end of each chapter.
New online, interactive simulations created just for international business courses engage students and help them understand how international business concepts apply in realistic situations. Topics include: globalization, international ethics, legal differences, offshoring, global marketing, and tariffs, subsidies, and quotas. Simulations are accessible in MyManagementLab.
Maps
Preface
Acknowledgments
About the Authors
I. The World’s Marketplaces
1. An Overview of International Business
2. Global Marketplaces and Business Centers
3. Legal, Technological, Accounting, and Political Environments
4. The Role of Culture
5. Ethics and Social Responsibility in International Business
II. The International Environment
6. International Trade and Investment
7. The International Monetary System and the Balance of Payments
8. Foreign Exchange and International Financial Markets
9. Formulation of National Trade Policies
10. International Cooperation Among Nations
III. Managing International Business
11. International Strategic Management
12. Strategies for Analyzing and Entering Foreign Markets
13. International Strategic Alliances
14. International Organization Design and Control
15. Leadership and Employee Behavior in International Business
IV. Managing International Business Operations
16. International Marketing
17. International Operations Management
18. International Financial Management
19. International Human Resource Management and Labor Relations
Glossary
Name Index
Company Index
Subject Index
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Successfully prepare students for the international marketplace.
International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.
MyManagementLab for International Business is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress.
Features + Benefits
Provide a Thorough Understanding of Emerging Markets
Cultural savvy for international success: This text greatly emphasizes cultural literacy and gives students the tools to effectively communicate with foreign business representatives. From understanding the visiting executive of a French multinational corporation to analyzing the impact of trade negotiations with Mexico, this text has the cultural insight to prepare your students for success.
Provide a thorough understanding of emerging markets: In today’s world, it’s crucial to have a thorough foundation of the growing importance of emerging markets, especially China and India. The emerging markets theme is introduced in Chapter 1, carried forward in later chapters wherever appropriate, and reinforced in numerous cases, boxed inserts, and end-of-chapter questions and exercises.
Five Content Boxes that highlight coverage of current issues: In relation to technology, entrepreneurship, and doing business with a global perspective this text features the following:
Venturing Abroad: Exposes students to the opportunities and challenges of conducting business outside their home country.
E-World: Provides insight into the impact of e-commerce on how business is conducted internationally.
Point Counterpoint: Helps students see issues from different perspectives.
Bringing the World into Focus: Helps students understand the historical, cultural, and political contexts of international business.
Emerging Opportunities: Highlights challenges and opportunities in emerging international markets.
Market Entry Strategy Plan (MESP): Integrated into MyManagementLab, MESP is a hands-on exercise that allows students to analyze the opportunities and challenges created by new market entry.
Emerging Markets Topics: In today’s world, it’s crucial to provide a thorough understanding of emerging markets, especially China and India. In this text the emerging markets theme is introduced in Chapter 1, carried forward in later chapters where appropriate, and reinforced in numerous cases, boxed inserts, and end-of-chapter questions and exercises.
Keep your Course Current and Relevant
Extensive List of New Topic Coverage: To stay current in today’s ever evolving world of international business several new discussion topics have been included:
Product safety and counterfeit products
Coverage of sovereign wealth funds
Subprime meltdown
Google and eBay’s struggles in China
The eighth edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses. More specifically, the following content is new or revised to reflect the latest global trends:
The pressures on multinational organizations to consider the impact of their actions on the natural environment and on the general welfare of society continue to increase. We have introduced a new context box, “People, Planet, and Profits,” to address the challenges that international businesses face in promoting their triple bottom lines.
The international business course at most colleges and universities encompasses both the external environment and the internal environment of international businesses. We have introduced several new boxes and cases and updated others that focus on changes in the external environment that create opportunities and challenges for firms competing in the international market place. These new cases and boxes include discussions of territorial disputes in the South China Sea, upheavals in the world energy market as a result of fracking, the opening up of the fabled Northwest Passage, expansion of the Panama Canal, and the impact of rising wages in China.
New and updated profiles of the challenges and opportunities provided international firms as they confront and master the complexities of the international marketplace, including new cases and boxes featuring Apple, Huawei, Anglo American PLC, Foxconn, and McDonalds, and updated treatments of LVMH, Lenovo, Tata, Nokia, Disney, Telefónica, Unilever, and Danone, among others.
New and updated analyses of the impact of globalization on competition within industries, including the global wine industry, the global flower industry, the international cinema market, Germany’s Mittelstand, and the international airline industry.
New and updated cases exploring how firms address cultural, legal, and technological differences among countries. Students gain deeper and more nuanced understandings of the politics, culture, and social problems of individual countries through in-depth examination of issues such as Russia and the rule of law, the European Union’s implementation of the Treaty of Lisbon, Brazil and poverty reduction, Japan and its cultural and demographic challenges, the hidden role of the Communist Party in Chinese businesses, U.S. retailers and Chinese consumers, Islamic finance, the GLOBE leadership project, and the growth of unionization activity in China.
New and updated examples and cases assessing the ethical and social responsibilities of international businesses and international businesspeople, including Foxconn, disposal of e-waste, BP and the Gulf oil spill, green energy and free trade, DuPont’s quest for zero waste, Maersk and pollution in Hong Kong harbor, the Chad pipeline, the Siemens bribery scandal, and Grameen Bank.
New and updated examples of international trade and investment conflicts and the challenges they present international business practitioners, including Huawei’s struggles to enter the U.S. market, the global currency war, rare earths, tax shelters, jumbo jet subsidies, sovereign wealth funds, and trade in counterfeit goods.
The eighth edition also provides up-to-date coverage of the impact of how recent natural disasters and political upheavals have affected international business. Examples include the earthquake and tsunami that shattered Japan and the resultant impact on global supply chains, Toyota’s massive recalls and quality problems, and the political unrest that swept through the Middle East beginning in 2011.
All data and other statistical information in the book have been thoroughly updated, including international trade statistics, exchange rates, and expatriate costs of living in various global business centers.
New assisted-graded questions that students can complete and submit via MyManagementLab are provided at the end of each chapter.
New online, interactive simulations created just for international business courses engage students and help them understand how international business concepts apply in realistic situations. Topics include: globalization, international ethics, legal differences, offshoring, global marketing, and tariffs, subsidies, and quotas. Simulations are accessible in MyManagementLab.
Maps
Preface
Acknowledgments
About the Authors
I. The World’s Marketplaces
1. An Overview of International Business
2. Global Marketplaces and Business Centers
3. Legal, Technological, Accounting, and Political Environments
4. The Role of Culture
5. Ethics and Social Responsibility in International Business
II. The International Environment
6. International Trade and Investment
7. The International Monetary System and the Balance of Payments
8. Foreign Exchange and International Financial Markets
9. Formulation of National Trade Policies
10. International Cooperation Among Nations
III. Managing International Business
11. International Strategic Management
12. Strategies for Analyzing and Entering Foreign Markets
13. International Strategic Alliances
14. International Organization Design and Control
15. Leadership and Employee Behavior in International Business
IV. Managing International Business Operations
16. International Marketing
17. International Operations Management
18. International Financial Management
19. International Human Resource Management and Labor Relations
Glossary
Name Index
Company Index
Subject Index
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.