Alain Verbeke (University of Calgary)

International Business Strategy

• Broschiertes Buch

Produktbeschreibung

This is the first textbook on international business strategy that combines analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles, the book shows how these can be applied to businesses engaged in international expansion, especially in high-distance markets.

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Produktdetails

• Verlag: Cambridge University Press
• 2. Aufl.
• Seitenzahl: 616
• Erscheinungstermin: 15. März 2019
• Englisch
• Abmessung: 244mm x 170mm x 33mm
• Gewicht: 1034g
• ISBN-13: 9781107683099
• ISBN-10: 1107683092
• Artikelnr.: 36956899

Autorenporträt

Dr Alain Verbeke is a Professor of International Business Strategy and holds the McCaig Research Chair in Management at the Haskayne School of Business, University of Calgary. He was previously the Director of the MBA programme at Solvay Business School, University of Brussels (VUB). He has also been a Visiting Professor at Dalhousie University, the University of Toronto and the Université Catholique de Louvain, as well as an Associate Fellow of Templeton College (University of Oxford). He is presently an Academic Associate of the Centre for International Business and Management, Judge Business School, University of Cambridge.

Inhaltsangabe

List of figures; List of case studies; About the author; Foreword Jean-François Hennart; Acknowledgements; List of abbreviations; Walkthrough; Introduction and overview of the book's framework; Part I. Core Concepts: 1. Conceptual foundations of international business strategy; 2. The critical role of firm-specific advantages; 3. The nature of home country location advantages; 4. The problem with host country location advantages; 5. Combining firm-specific advantages and location advantages in a multinational framework; Part II. Functional Issues: 6. International innovation; 7. International sourcing and production; 8. International finance; 9. International marketing; 10. Managing managers in the multinational enterprise; Part III. Dynamics of Global Strategy: 11. Entry mode dynamics 1: foreign distributors; 12. Entry mode dynamics 2: strategic alliance partners; 13. Entry mode dynamics 3: mergers and acquisitions; 14. The role of emerging economies; 15. Emerging economy multinational enterprises; 16A. International strategies of corporate social responsibility; 16B. International strategies of corporate environmental sustainability; Conclusion. The true foundations of global corporate success; Appendix. Suggested additional readings.

Rezensionen

'Two things make Alain Verbeke's book stand out from other textbooks. First, it incorporates the latest theoretical insights and helps students to understand the complexities of international business in the real world. Second, it is truly integrative, presenting a framework in the first half of the book that is consistently used in all subsequent chapters and applications.' Sjoerd Beugelsdijk, Professor of International Business, University of Groningen, The Netherlands