Donald A. Ball, Wendell H. McCulloch, Michael Geringer

International Business: The Challenge of Global Competition [With Student CDROM]

• Gebundenes Buch

Produktbeschreibung

International Business: The Challenge of Global Competition, 9e, by Ball, McCulloch, Geringer, Frantz and Minor continues to be the textbook of choice for instructors who want comprehensive coverage and adopters who like to cover a broad range of topics and to show students the steps a business must take to go global. More than any other text in this market, International Business, 9e has the most complete and current data available in this market. As the ultimate reference book for the international business student, Ball, McCulloch, Geringer, Frantz and Minor incorporate global examples with the Worldview vignettes within the chapter. Moreover, this text does not limit its focus to huge multi-national corporations; smaller firms are highlighted within each chapter in the Small and Medium-sized Enterprises boxed examples.

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Produktdetails

• Verlag: McGraw-Hill Higher Education
• 9 rd. ed.
• Erscheinungstermin: März 2003
• Englisch
• Abmessung: 284mm x 223mm x 34mm
• Gewicht: 1910g
• ISBN-13: 9780072866841
• ISBN-10: 0072866845
• Artikelnr.: 13579134

Autorenporträt

Consultant to multinational corporations, was a professor of marketing and international business for several years after leaving industry. He has a degree in mechanical engineering from Ohio State and a doctorate in business administration from the University of Florida. Ball has published articles in the Journal of International Business Studies and other publications. Before obtaining his doctorate, he spent 15 years in various marketing and production management positions in Mexico, South America, and Europe.

Inhaltsangabe

Section I The Nature of International Business
Ch 1 The Rapid Change of Global Business
Ch 2 Trading and Investing in International Business
Ch 3 Economic Theories of International Business
Section 2 The International Environment
Ch 4 The Dynamics of International Organizations
Ch 5 Understanding the International Monetary System
Section 3 The Foreign Environmental Forces
Ch 6 Financial Forces: Influencing International Business
Ch 7 Economic and Socioeconomic Forces
Ch 8 Physical and Environmental Forces
Ch 9 Sociocultural Forces
Ch 10 Political Forces
Ch 11 Legal Forces
Ch 12 Labor Forces
Ch 13 Competitive Forces
Section 4 The Organizational Environment
Ch 14 International Strategy, Organizational Design, and Control
Ch 15 Assessing and Analyzing Markets
Ch 16 Marketing Internationally
Ch 17 Export and Import Practices
Ch 18 Human Resource Management
Ch 19 Financial Management
Ch 20 Global Operations Management: The Third Industrial Revolution