Review:
'Johnson and Turner balance their strong European examples with broader use of relevant theory. They explore the newer issue of corporate and social responsibility, greening the MNE, and the regionalization of international business strategy.' - ‘Alan M. Rugman, Oxford and Indiana University’
'A highly readable text that provides a comprehensive guide to the intriguing complexities of international business.' - ‘DrJohn Ellis, Bournemouth Business School’
'This valuable new text introduces and integrates topical issues and the variety of perspectives from which they may be viewed. It provides a very good foundation for an understanding of the background against which international business and management decisions are made in today's dynamic global environment. It is especially relevant to see SMEs, green issues and energy given special consideration.' - ‘Stuart Rooks, Oxford Brookes University’
Table of contents:
Contents: Part 1: Globalization and the International Business Environment 1. Globalization and the Changing Business Environment 2. Regional Integration and Globalization 3. Governance Issues in an Integrating World Economy 4. Development and International Production Part 2: Enterprise Issues in the Global Economy 5. Multinationals - Conduits of Globalization 6. Globalizing Small and Medium-sized Enterprises: The Emergence of Micronationals 7. The Global Trading Environment within Product Markets 8. The Global Trading Environment within Service Markets 9. Global Competition Issues 10. Culture and Ethics Part 3: Challenges for the Global Resource Base 11. Labour Issues in the Global Economy 12. The International Monetary System 13. The Global Economy as an Information Economy 14. Greening International Business - Boon or Bust? 15. Energy - The Case of a Global and Globalizing Industry 16. International Business in a Changing World
With a challenging new approach to its subject matter, this book addresses international business with globalization as its underlying theme. Illustrating globalization as a phenomenon that is fundamentally altering corporate strategy, this book considers the complexities of globalization and its impact on international business. By doing so, it is entirely unlike other books on the subject.
The book also considers subjects often neglected by other books, such as MNEs, SMEs and the information economy, while encouraging business students to develop a more international perspective and discard parochial tendencies. It is with this lucid approach that International Business provides students with an integrated overview of the fieldbusiness that is both theoretical and highly practical.
The book is divided into three sections:
· Globalization and the context of international business
· Enterprise issues in the global economy
· Challenges for the global resource base
Key topics covered include: regional integration, development and international production, global competition, culture and ethics, labour issues, financial integration and greening of international business.
The book also features contemporary international case studies, discussion questions and suggestions for further reading.
With a challenging new approach to its subject matter, this book addresses international business with globalization as its underlying theme. By illustrating globalization as a phenomenon that is fundamentally altering corporate strategy, this book critiques the complexities of globalization and
its impact on international business. By doing so, it is entirely unlike other books on the subject.
International Business addresses subjects often neglected by other books, such as MNEs, SMEs and the information economy, while encouraging business students to develop a more international perspective and discard parochial tendencies. With this lucid approach, International Business provides students with an integrated overview of the field that is both theoretical and highly practical.
Case-studies include:
· aiding the globalization of SMEs: the OECD's Bologna Charter
· China and the WTO
· the pharmaceutical industry and the developing world
· RUGMARK: social labelling in action
· the Argentinian financial crisis
·environmental profile of Matsushita Electrical Industrial Company.
Providing a balanced coverage of both theory and practice, with strong pedagogical features, this is a major new textbook, essential for any global-minded business and management students.
'Johnson and Turner balance their strong European examples with broader use of relevant theory. They explore the newer issue of corporate and social responsibility, greening the MNE, and the regionalization of international business strategy.' - ‘Alan M. Rugman, Oxford and Indiana University’
'A highly readable text that provides a comprehensive guide to the intriguing complexities of international business.' - ‘DrJohn Ellis, Bournemouth Business School’
'This valuable new text introduces and integrates topical issues and the variety of perspectives from which they may be viewed. It provides a very good foundation for an understanding of the background against which international business and management decisions are made in today's dynamic global environment. It is especially relevant to see SMEs, green issues and energy given special consideration.' - ‘Stuart Rooks, Oxford Brookes University’
Table of contents:
Contents: Part 1: Globalization and the International Business Environment 1. Globalization and the Changing Business Environment 2. Regional Integration and Globalization 3. Governance Issues in an Integrating World Economy 4. Development and International Production Part 2: Enterprise Issues in the Global Economy 5. Multinationals - Conduits of Globalization 6. Globalizing Small and Medium-sized Enterprises: The Emergence of Micronationals 7. The Global Trading Environment within Product Markets 8. The Global Trading Environment within Service Markets 9. Global Competition Issues 10. Culture and Ethics Part 3: Challenges for the Global Resource Base 11. Labour Issues in the Global Economy 12. The International Monetary System 13. The Global Economy as an Information Economy 14. Greening International Business - Boon or Bust? 15. Energy - The Case of a Global and Globalizing Industry 16. International Business in a Changing World
With a challenging new approach to its subject matter, this book addresses international business with globalization as its underlying theme. Illustrating globalization as a phenomenon that is fundamentally altering corporate strategy, this book considers the complexities of globalization and its impact on international business. By doing so, it is entirely unlike other books on the subject.
The book also considers subjects often neglected by other books, such as MNEs, SMEs and the information economy, while encouraging business students to develop a more international perspective and discard parochial tendencies. It is with this lucid approach that International Business provides students with an integrated overview of the fieldbusiness that is both theoretical and highly practical.
The book is divided into three sections:
· Globalization and the context of international business
· Enterprise issues in the global economy
· Challenges for the global resource base
Key topics covered include: regional integration, development and international production, global competition, culture and ethics, labour issues, financial integration and greening of international business.
The book also features contemporary international case studies, discussion questions and suggestions for further reading.
With a challenging new approach to its subject matter, this book addresses international business with globalization as its underlying theme. By illustrating globalization as a phenomenon that is fundamentally altering corporate strategy, this book critiques the complexities of globalization and
its impact on international business. By doing so, it is entirely unlike other books on the subject.
International Business addresses subjects often neglected by other books, such as MNEs, SMEs and the information economy, while encouraging business students to develop a more international perspective and discard parochial tendencies. With this lucid approach, International Business provides students with an integrated overview of the field that is both theoretical and highly practical.
Case-studies include:
· aiding the globalization of SMEs: the OECD's Bologna Charter
· China and the WTO
· the pharmaceutical industry and the developing world
· RUGMARK: social labelling in action
· the Argentinian financial crisis
·environmental profile of Matsushita Electrical Industrial Company.
Providing a balanced coverage of both theory and practice, with strong pedagogical features, this is a major new textbook, essential for any global-minded business and management students.