This stimulating text provides a truly international perspective, with a wealth of real life examples from developed and emerging countries to help students envisage how organizations across the globe practise business.
This stimulating text provides a truly international perspective, with a wealth of real life examples from developed and emerging countries to help students envisage how organizations across the globe practise business.
Alan Sitkin is Senior Lecturer and Pathway Leader for the MA in International Business at the European Business School London (Regent's College), where he began teaching in 1999 after 15 years of experience in the global capital markets working out of Paris, Zurich and London. His specific areas of interest include politics and finance, language and sustainability. In 2010, Alan was elected Councillor in London Borough of Enfield, where he works on economic regeneration missions and chairs the Environmental scrutiny panel. ; Nick Bowen is Principal Lecturer in International Business at the European Business School, London (Regent's College) and formerly Programme Director for the BA International Business. He has worked at EBS London since 1980 and was elected in 2012 as President of the Chartered Institute of Linguists.
Inhaltsangabe
Part 1. Introduction 1 Introduction to international business 2 Theories of international business Key players 3 International Business and National politics 4 Global frameworks 5 Multinational enterprises and foreign direct investment Cultural perspectives 6 National cultures 7 Corporate cultures 8 Multinational Corporate social responsibility International Strategy 9 Modes of internationalisation 10 Organization of multinational enterprises International Functions 11 International Production 12 International Marketing 13 International Finance 14 International Human resource management Future 15 The changing geography of international business 16 International Business and the environmental challenge
Part 1. Introduction 1 Introduction to international business 2 Theories of international business Key players 3 International Business and National politics 4 Global frameworks 5 Multinational enterprises and foreign direct investment Cultural perspectives 6 National cultures 7 Corporate cultures 8 Multinational Corporate social responsibility International Strategy 9 Modes of internationalisation 10 Organization of multinational enterprises International Functions 11 International Production 12 International Marketing 13 International Finance 14 International Human resource management Future 15 The changing geography of international business 16 International Business and the environmental challenge
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