This new edition provides students with a balanced perspective on doing business in a global environment, covering both developed and emerging markets.
This new edition provides students with a balanced perspective on doing business in a global environment, covering both developed and emerging markets.
K. Praveen Parboteeah is the inaugural COBE Distinguished Professor and Director of the Doctorate of Business Administration at the University of Wisconsin-Whitewater, USA. John B. Cullen is Professor of Management and Huber Chair of Entrepreneurial Studies at Washington State University, USA.
Inhaltsangabe
Part I: Introduction to International Business 1. Competing in the Global Marketplace 2. Strategy and the MNC Part II: The Global Context of Multinational Competitive Strategy 3. Global and Regional Economic Integration: An Evolving Competitive Landscape 4. Global Trade and Foreign Direct Investment 5. Foreign Exchange Markets 6. Global Capital Markets Part III: The Institutional and Cultural Context of Multinational Competitive Strategy 7. Culture and International Business 8. The Strategic Implications of Economic, Legal, and Religious Institutions for International Business Part IV: Multinational Operational and Functional Strategies 9. Entry Strategies for MNCs 10. International Marketing and Supply-chain Management for MNCs 11. Financial Management for MNCs 12. Accounting for Multinational Operations 13. Organizational Structures for MNCs 14. International Human Resource Management 15. E-commerce and the MNC Part V: Ethical Management in the International Context 16. Managing Ethical and Social Responsibility in an MNC
Part I: Introduction to International Business 1. Competing in the Global Marketplace 2. Strategy and the MNC Part II: The Global Context of Multinational Competitive Strategy 3. Global and Regional Economic Integration: An Evolving Competitive Landscape 4. Global Trade and Foreign Direct Investment 5. Foreign Exchange Markets 6. Global Capital Markets Part III: The Institutional and Cultural Context of Multinational Competitive Strategy 7. Culture and International Business 8. The Strategic Implications of Economic, Legal, and Religious Institutions for International Business Part IV: Multinational Operational and Functional Strategies 9. Entry Strategies for MNCs 10. International Marketing and Supply-chain Management for MNCs 11. Financial Management for MNCs 12. Accounting for Multinational Operations 13. Organizational Structures for MNCs 14. International Human Resource Management 15. E-commerce and the MNC Part V: Ethical Management in the International Context 16. Managing Ethical and Social Responsibility in an MNC
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