Michael R. Czinkota, Ilkka A. Ronkainen, Suraksha Gupta

Broschiertes Buch

International Business

Beschreibung

Thoroughly updated, the 9th edition of this bestselling textbook incorporates global trends and data, supported by an exemplary case selection based on firms from around the world. The internationally cited author team of Czinkota, Ronkainen, and Gupta balance conceptual understanding of business theory with the day-to-day realities of business practice, preparing students to become successful participants in the global business place. This edition brings greater focus on Asia and emerging markets, as well as Brexit, the impact of COVID-19 on business and the importance of technology and the digital space to international business practice. Through its discussion and analysis, the book guides students to a greater understanding of contemporary business issues and helps them to develop new tools of analysis. Covering all key aspects of international business, the authors emphasize a few key dimensions: international context, role of government in international business, small- andmedium-sized firms, and social responsibility.

Autor

Michael R. Czinkota is Professor Emeritus at Georgetown University, teaching International Business, Trade, and Marketing at Robert McDonough School of Business. He studied law and business at the University of Erlangen-Nuremberg and holds an MBA in international business and a PhD in Logistics from The Ohio State University. He has held professorial appointments at universities in Asia, Australia, Europe and the Americas. He was listed among the top three contributors to international business research by the Academy of International Business. Widely published in international newspapers, he has been awarded three honorary degrees and gives frequent discourses to business, government and academic groups.

Produktdetails

• Verlag: Cambridge University Press
• 9. Aufl.
• Seitenzahl: 588
• Erscheinungstermin: 16. September 2021
• Englisch
• Abmessung: 245mm x 188mm x 29mm
• Gewicht: 1270g
• ISBN-13: 9781108701440
• ISBN-10: 1108701442
• Artikelnr.: 61259663

Rezensionen

'This classic and popular textbook on international business by Czinkota, Ronkainen, and Gupta is fully updated in the ninth edition with the impact of the COVID pandemic, Brexit, and the rise in Asia of doing business globally. The authors have also included the role of small and medium enterprises in international trade and commerce. Everything you want to know about international business is in this book!' Jagdish N. Sheth, Emory University, USA