Michael R. Czinkota, Ilkka A. Ronkainen, Suraksha Gupta

International Business

• Gebundenes Buch

Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 590
• Erscheinungstermin: 19. Januar 2022
• Englisch
• Abmessung: 260mm x 208mm x 36mm
• Gewicht: 1470g
• ISBN-13: 9781108476744
• ISBN-10: 1108476740
• Artikelnr.: 61259889

Autorenporträt

Michael R. Czinkota is Professor Emeritus at Georgetown University, teaching International Business, Trade, and Marketing at Robert McDonough School of Business. He studied law and business at the University of Erlangen-Nuremberg and holds an MBA in international business and a PhD in Logistics from The Ohio State University. He has held professorial appointments at universities in Asia, Australia, Europe and the Americas. He was listed among the top three contributors to international business research by the Academy of International Business. Widely published in international newspapers, he has been awarded three honorary degrees and gives frequent discourses to business, government and academic groups.

Inhaltsangabe

Part I: 1. The International Business Imperative
2. Trade and Investment Policies
3. The Essence of Culture
4. Politics and Law
Part II: 5. Financial Management
6. Developing and Emerging Markets and Their Integration
7. Building Data and Knowledge
8. Entry and Expansion
Part III: 9. International Marketing
10. Services
11. International Supply-Chain Management
12. Managing Globally
Part IV: 13. Ownership, Governance, and Sustainability
14. Digital Contributions for International Business
15 The Future and the Soul of International Business.

---

Part I: 1. The International Business Imperative; 2. Trade and Investment Policies; 3. The Essence of Culture; 4. Politics and Law; Part II: 5. Financial Management; 6. Developing and Emerging Markets and Their Integration; 7. Building Data and Knowledge; 8. Entry and Expansion; Part III: 9. International Marketing; 10. Services; 11. International Supply-Chain Management; 12. Managing Globally; Part IV: 13. Ownership, Governance, and Sustainability; 14. Digital Contributions for International Business; 15 The Future and the Soul of International Business.

Rezensionen

'This classic and popular textbook on international business by Czinkota, Ronkainen, and Gupta is fully updated in the ninth edition with the impact of the COVID pandemic, Brexit, and the rise in Asia of doing business globally. The authors have also included the role of small and medium enterprises in international trade and commerce. Everything you want to know about international business is in this book!' Jagdish N. Sheth, Emory University, USA