Peter Buckley, Peter Enderwick, Hinrich Voss

International Business

• Broschiertes Buch

Produktbeschreibung

Written by a world-renowned author team and drawing together key theories and perspectives using Peter Buckley's Global Factory framework, International Business is the most coherent and engaging text for international business available.

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Produktdetails

• Verlag: Oxford University Press
• 2 Revised edition
• Seitenzahl: 624
• Erscheinungstermin: 22. Juni 2022
• Englisch
• Abmessung: 261mm x 200mm x 28mm
• Gewicht: 1320g
• ISBN-13: 9780198861898
• ISBN-10: 0198861893
• Artikelnr.: 63200685

Autorenporträt

Peter J Buckley FBA OBE is Professor of International Business at Leeds University Business School, UK. Peter Enderwick is Professor of International Business at Auckland University of Technology, New Zealand. Hinrich Voss is Lallemand-Marcel et Roland-Chagnon Professor in International Business at HEC Montréal, Canada.

Inhaltsangabe

Part One: Context and Rationale
1: Introduction to international business
2: Theories of the international firm
3: International business in context
4: International trade theory and the firm
Part Two: The External Environment
5: The institutional dimension
6: The political dimension
7: The societal dimension
8: The economic dimension
Part Three: Managing the Global Factory
9: Foreign operations modes
10: Corporate social responsibility
11: Marketing strategies
12: International production and logistics strategies
13: Global innovation management
14: Financial management strategies
15: Human resources management strategies
16: Cross-cultural management strategies
17: Formulating the strategic response
18: Implementing the strategic response
19: Conclusions