International Case Studies in Innovation and Entrepreneurship in Tourism

Herausgeber: Correia, Antónia; Portugal, Miguel; Dias Lopes, José

• Gebundenes Buch

Produktbeschreibung

This international case study book provides 23 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor.

---

Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 240
• Erscheinungstermin: 15. April 2024
• Englisch
• Abmessung: 240mm x 161mm x 18mm
• Gewicht: 529g
• ISBN-13: 9781032487946
• ISBN-10: 1032487941
• Artikelnr.: 70118893

Autorenporträt

Antónia Correia is a Professor at the University of Algarve, affiliated to CEFAGE, and President of the first collaborative laboratory in tourism. José Dias Lopes is a Professor at ISEG/Lisbon University and Consultant in public policy. Miguel Portugal is a Professor and Director of the Tourism Management degree in ISMAT Instituto Superior Manuel Teixeira Gomes in Portimão.

Inhaltsangabe

Introduction: International Case Studies in Innovation and Entrepreneurship
in Tourism. Part 1: Education. Case 1. A Roadmap to Interdisciplinary
Project-Based Learning: Designing Innovative Experiences for Tourism
Destinations. Case 2. Nurturing Entrepreneurship through Experiential
Learning at Macao Institute for Tourism Studies (IFTM). Case 3. Bringing
Lessons from the Tourism Creative Factory Ideation Programme to the
Entrepreneurship Education Classroom. Case 4. Challenges for Tourism
Education in Times of Transformation. Part 2: Community. Case 5. ColorADD,
The Color Alphabet. Case 6. Two Realities of Community-Based Tourism in
Ecuador, Case Studies of Organizational Success and Failure. Case 7.
Community-Based Tourism and the Struggle Against Depopulation in Remote
Rural Areas: The Case of Linares de la Sierra (Spain). Case 8. Public and
Private Relationships in the Management Council for Developing Tourism in
Protected Areas of the Amazon: the Case of Parque Estadual de
Guajará-Mirim, Brazil. Case 9. Examining the Role of Tourism Social
Enterprise Venezia Autentica in Responding to Overtourism and Progressing
the Sustainable Development Goals. Case 10. Sustainable Communities
Project: Promoting Innovation and Entrepreneurship Through Tourism Projects
in Low-Density Territories. Case 11. Design Thinking in Eco-Tourism
Services. Part 3: Sustainability. Case 12. Revitalizing Low-Season Tourism
in Zakopane: A Case Study on Green Workshops for a Small Pension/Hotel.
Case 13. The Rising of Sustainable Tourism in the Canary Islands. Case 14.
Analysing the Role of Female Entrepreneurs in Spatial Ecosystem Approaches
Using Quantitative Methods. Part 4: Cultural Experiences. Case 15. Ethnic
Tourism - The Case of the Cova da Moura District - Lisbon. Case 16.
Heritage Interpretation and Tourism - A Lesson Learned Based on Cultural
Sites Interpretation Evaluation. Case 17. Ecomuseum Zavot and
Community-based Tourism (CBT). Case 5: Gastronomic Experiences. Case 18.
KESTAVA - Food Waste and Sustainability in a Finnish Restaurant. Case 19.
Innovation and Creativity in Culinary Arts. Case 20. Marketing Strategy
Formation for Restaurant Customer Acquisition. Case 21. Best Practices of
Social Entrepreneurship in Restaurant Business: A Case Study of D'Bacalhau
Lisbon. Case 6: IT and Marketing. Case 22. ChatGPT Content Creation for
Online Hospitality Promotion. Case 23. Digital Platforms on Accomodation: A
Dream Coming True or a Nightmare on the Horizon?