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This book focuses on teaching students, artists, and arts managers specific strategies for expanding creative ventures that are already successful domestically to an international audience. Varbanova's accessible writing outlines a systematic theoretical framework that guides the reader from generating an innovative idea and starting up an international arts enterprise to its sustainable international growth.

Produktbeschreibung
This book focuses on teaching students, artists, and arts managers specific strategies for expanding creative ventures that are already successful domestically to an international audience. Varbanova's accessible writing outlines a systematic theoretical framework that guides the reader from generating an innovative idea and starting up an international arts enterprise to its sustainable international growth.
Autorenporträt
Lidia Varbanova is a professor at McGill University, University of British Columbia, and Centennial College, Canada. Her previous book, Strategic Management in the Arts, was published by Routledge in 2012.