Alan Clarke, Wei Chen

International Hospitality Management

• Broschiertes Buch

Produktbeschreibung

International Hospitality Management brings together the latest developments in global hospitality operations with contemporary management principles. It develops a critical view of the management practices and the traditional theories, analysing how appropriate they are to the hospitality and tourism industries in a multicultural context. By doing so it provides the reader with a greater awareness of the cultural factors influencing the strategies and performances of hospitality organizationThis book has been significantly updated since the last edition to include recent trends and developments such as:New content on: theories of culture, consumer behaviour, globalization as well as technology and social media, sustainability, global politics, food and drink trends, emerging BRIC countries and service design and delivery. New chapter on Hospitality Operations Management looking at location strategies, supply chain management, service delivery, service failure and recovery from a global perspective. Updated and new international case studies throughout New companion website with student and lecturer resources including: Power point slides, web links & video links, case study archive, review questionsThis book is highly illustrated with diagrams, and contains a range of features such as international case studies, review questions and summaries to aid understanding and further knowledge.

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Produktdetails

• Verlag: Taylor & Francis
• 2nd ed.
• Seitenzahl: 392
• Erscheinungstermin: 31. Dezember 2026
• Englisch
• Abmessung: 246mm x 189mm
• ISBN-13: 9781138780965
• ISBN-10: 1138780960
• Artikelnr.: 41610444

Inhaltsangabe

1. Welcome: An Introduction to International Hospitality Management 2.
Cultures and the Challenges of International Hospitality Management 3. The
International Hospitality Industry 4.Exploring the International
Environment 5. International Marketing 6. International Hospitality Market
Entry 7. Strategic Planning and International Hospitality Enterprises 8.
International Human Resources Management: Managing Diversity 9.
Entrepreneurship and SMEs in the Global Market 10. Managing Social
Responsibility in International Hospitality 11. The Analysis of
International Hospitality Management

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1. Welcome: An Introduction to International Hospitality Management 2. Cultures and the Challenges of International Hospitality Management 3. The International Hospitality Industry 4.Exploring the International Environment 5. International Marketing 6. International Hospitality Market Entry 7. Strategic Planning and International Hospitality Enterprises 8. International Human Resources Management: Managing Diversity 9. Entrepreneurship and SMEs in the Global Market 10. Managing Social Responsibility in International Hospitality 11. The Analysis of International Hospitality Management