Alan Clarke, Wei Chen

International Hospitality Management

• Gebundenes Buch

Produktbeschreibung

For advanced undergraduate and postgraduate courses in Hospitality Management With the latest developments in global hospitality operations and contemporary management principles, this book provides an international perspective on the hospitality and tourism industries. It provides a cultural context throughout, including cultural recognition and respect, and developing practices. Case studies include Marriott, Hilton, Intercontinental, McDonald's and Starbucks.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 394
• Erscheinungstermin: 1. Oktober 2015
• Englisch
• Abmessung: 254mm x 203mm x 22mm
• Gewicht: 1025g
• ISBN-13: 9781138128866
• ISBN-10: 1138128864
• Artikelnr.: 44116910

Autorenporträt

Alan Clarke, Wei Chen

Inhaltsangabe

1. Welcome: An Introduction to International Hospitality Management 2.
Cultures and the Challenges of International Hospitality Management 3. The
International Hospitality Industry 4.Exploring the International
Environment 5. International Marketing 6. International Hospitality Market
Entry 7. Strategic Planning and International Hospitality Enterprises 8.
International Human Resources Management: Managing Diversity 9.
Entrepreneurship and SMEs in the Global Market 10. Managing Social
Responsibility in International Hospitality 11. The Analysis of
International Hospitality Management

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1. Welcome: An Introduction to International Hospitality Management 2. Cultures and the Challenges of International Hospitality Management 3. The International Hospitality Industry 4.Exploring the International Environment 5. International Marketing 6. International Hospitality Market Entry 7. Strategic Planning and International Hospitality Enterprises 8. International Human Resources Management: Managing Diversity 9. Entrepreneurship and SMEs in the Global Market 10. Managing Social Responsibility in International Hospitality 11. The Analysis of International Hospitality Management