International Management - MEAD R. RICHARD
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* An extensively revised and updated edition of this successful international management text. * Includes new material on globalization and localization, strategic management, and the knowledge company. * The text has been restructured to look initia

Produktbeschreibung
* An extensively revised and updated edition of this successful international management text. * Includes new material on globalization and localization, strategic management, and the knowledge company. * The text has been restructured to look initia
Autorenporträt
Richard Mead convenes international management programs at the School of Oriental and African Studies, the University of London. Before this he taught at the Sasin Graduate Institute of Business Administration, Thailand, and was a visitor at the Kellogg
Rezensionen
"Richard Mead's International Management reminds us that in the 21st century our ability to manage and lead is predicated on an awareness of the impact of cultural dynamics on institutions. He drives home the point that effective and appropriate management makes a difference to the well-being of all humankind. Mead's presentation of concepts and practical insights are excellent and take readers beyond a superficial understanding." Allan Bird, University of Missouri-St Louis