Sanjay Nandal

International Marketing: A Trade Shows Perspective (Peer Reviewed Pub)

International Marketing: A Trade Shows Perspective

• Broschiertes Buch

Produktbeschreibung

This book is designed to help potential exporters to get maximum out of trade shows participation. The book has been divided into Eight (08) chapters. Chapter 1 introduces the growing importance of world trade in Indian economy. Chapter 2 Discusses about the various strategies adopted by exporters to explore overseas markets. Chapter 3 In this chapter various types of trade fairs and exhibition have been covered extensively. International regulatory, aspects which regulates the organization of these trade shows, have been explained. Chapter 4 discusses how trade fairs and exhibitions evolved as a platform for product/service introduction in foreign markets. Chapter 5 discusses how export can be managed effectively. Highlights problems faced by exporters. Chapter 6 Various types of institutions which support the organization of these trade shows have been discussed. Chapter 7 In this chapter various Government schemes, financial as well as non-financial, of Govt. of India has beendiscussed. These are the schemes to promote International trade. Chapter 8 Basic principles of effective participation have been discussed. Required Arrangements for successful shows have been discussed.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 220
• Erscheinungstermin: 14. September 2015
• Englisch
• Abmessung: 220mm x 150mm x 14mm
• Gewicht: 346g
• ISBN-13: 9783659777202
• ISBN-10: 365977720X
• Artikelnr.: 43905593

Autorenporträt

Sanjay Nandal is working as Assistant Professor at Institute of management Studies and research (IMSAR), Maharshi Dayanand University, Rohtak. He has a teaching experience of 14 years. He teaches post graduate students of International business and finance. He received his PhD degree from Maharshi Dayanand University, Rohtak.