Gerald Albaum, Alexander Josiassen, Edwin Duerr

International Marketing and Export Management

• Broschiertes Buch

Produktbeschreibung

International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have international competitors in their domestic market. The eighth edition retains its clear and comprehensive coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models.

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Produktdetails

• Verlag: Pearson Education Limited
• 8 ed
• Seitenzahl: 744
• Erscheinungstermin: 9. Juni 2016
• Englisch
• Abmessung: 246mm x 187mm x 30mm
• Gewicht: 1174g
• ISBN-13: 9781292016924
• ISBN-10: 1292016922
• Artikelnr.: 47082489

Inhaltsangabe

1 International marketing and exporting  
2 Bases of international marketing   
3 The international environment: culture; economic forces; and competition
4 The international environment: government, political and legal forces   
5 Market selection: definition and strategies
6 Information for international market(ing) decisions
7 Market entry strategies   
8 In depth with entry modes
9 Nonexport entry modes  
10  Product decisions  
11  Pricing decisions   
12  Financing and methods of payment
13  Promotion and marketing communication 774
14  Supply chain management/logistics and handling export orders 854
Glossary   
Index