This is a comparative analysis of public relations as practiced in various countries and regions around the world. The text views public relations in each country or region covered from the perspective of the practioners in that country. It also discusses issues and practices relating to education. First Published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.
This is a comparative analysis of public relations as practiced in various countries and regions around the world. The text views public relations in each country or region covered from the perspective of the practioners in that country. It also discusses issues and practices relating to education.First Published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.
Contents: Preface. H.M. Culbertson Introduction. Part I: A Theoretical Base.R.I. Wakefield Interdisciplinary Theoretical Foundations for International Public Relations. D. Vercic L.A. Grunig J.E. Grunig Global and Specific Principles of Public Relations: Evidence From Slovenia. L.J. Wilson Strategic Cooperative Communities: A Synthesis of Strategic Issue Management and Relationship-Building Approaches in Public Relations. D. Kruckeberg Transnational Corporate Ethical Responsibilities. J.K. Van Leuven C.B. Pratt Public Relations' Role: Realities in Asia and in Africa South of the Sahara. D. Newsom Gender Issues in Public Relations Practice. Part II: Public Relations in Specific Countries and Regions.N. Chen Public Relations in China: The Introduction and Development of an Occupational Field. D. Ekachai R. Komolsevin Public Relations in Thailand: Its Functions and Practitioners' Roles. K. Sriramesh Power Distance and Public Relations: An Ethnographic Study of Southern Indian Organizations. J.F. Jamias M.J. Navarro R.R. Tuazon Public Relations in the Philippines. J.K. Van Leuven Public Relations in South East Asia From Nation-Building Campaigns to Regional Interdependence. A. Cooper-Chen M. Kaneshige Public Relations Practice in Japan: Beginning Again for the First Time. A. Alanazi Public Relations in the Middle East: The Case of Saudi Arabia. H. González D. Akel Elections and Earth Matters: Public Relations in Costa Rica. M.L. Sharpe R.P. Simoes Public Relations Performance in South and Central America. A. Kanso Standardization Versus Localization: Public Relations Implications of Advertising Practices in Finland. M.S. Mortensen Public Relations: An Alternative to Reality? J. VanSlyke Turk Romania: From Publicitate Past to Public Relations Future. G. Bentele G-M. Peter Public Relations in the German Democratic Republic and the New Federal States. V. Hazleton D. Kruckeberg European Public Relations Practice: An Evolving Paradigm. Part III: International Public Relations Education in the United States.C.B. Pratt C.W. Ogbondah International Public Relations Education: U.S. Issues and Perspectives. H.M. Culbertson N. Chen Public Relations Education in the United States: Can It Broaden International Students' Horizons?
Contents: Preface. H.M. Culbertson Introduction. Part I: A Theoretical Base.R.I. Wakefield Interdisciplinary Theoretical Foundations for International Public Relations. D. Vercic L.A. Grunig J.E. Grunig Global and Specific Principles of Public Relations: Evidence From Slovenia. L.J. Wilson Strategic Cooperative Communities: A Synthesis of Strategic Issue Management and Relationship-Building Approaches in Public Relations. D. Kruckeberg Transnational Corporate Ethical Responsibilities. J.K. Van Leuven C.B. Pratt Public Relations' Role: Realities in Asia and in Africa South of the Sahara. D. Newsom Gender Issues in Public Relations Practice. Part II: Public Relations in Specific Countries and Regions.N. Chen Public Relations in China: The Introduction and Development of an Occupational Field. D. Ekachai R. Komolsevin Public Relations in Thailand: Its Functions and Practitioners' Roles. K. Sriramesh Power Distance and Public Relations: An Ethnographic Study of Southern Indian Organizations. J.F. Jamias M.J. Navarro R.R. Tuazon Public Relations in the Philippines. J.K. Van Leuven Public Relations in South East Asia From Nation-Building Campaigns to Regional Interdependence. A. Cooper-Chen M. Kaneshige Public Relations Practice in Japan: Beginning Again for the First Time. A. Alanazi Public Relations in the Middle East: The Case of Saudi Arabia. H. González D. Akel Elections and Earth Matters: Public Relations in Costa Rica. M.L. Sharpe R.P. Simoes Public Relations Performance in South and Central America. A. Kanso Standardization Versus Localization: Public Relations Implications of Advertising Practices in Finland. M.S. Mortensen Public Relations: An Alternative to Reality? J. VanSlyke Turk Romania: From Publicitate Past to Public Relations Future. G. Bentele G-M. Peter Public Relations in the German Democratic Republic and the New Federal States. V. Hazleton D. Kruckeberg European Public Relations Practice: An Evolving Paradigm. Part III: International Public Relations Education in the United States.C.B. Pratt C.W. Ogbondah International Public Relations Education: U.S. Issues and Perspectives. H.M. Culbertson N. Chen Public Relations Education in the United States: Can It Broaden International Students' Horizons?
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