International Retailing provides a comprehensive understanding of developments in international retailing, and the management/marketing issues and implications of those developments.
International Retailing provides a comprehensive understanding of developments in international retailing, and the management/marketing issues and implications of those developments.
Part One: The Internationalisation Process 1: The Internationalisation Process 2: Internationalisation Theory 3: Retail Internationalisation Theory 4: International Retailers 5: Expansion Patterns Part Two: Markets 6: Regulation and Economy 7: Society and Culture 8: Retail Structure Part Three: Operationalisation 9: Reasons for Internationalisation 10: Market Selection 11: Market Entry Methods 12: Supply Chain Management 13: Marketing and Brand Management 14: International Retail Divestment Part Four: Conclusion 15: Conclusion and Future Trends
Part One: The Internationalisation Process 1: The Internationalisation Process 2: Internationalisation Theory 3: Retail Internationalisation Theory 4: International Retailers 5: Expansion Patterns Part Two: Markets 6: Regulation and Economy 7: Society and Culture 8: Retail Structure Part Three: Operationalisation 9: Reasons for Internationalisation 10: Market Selection 11: Market Entry Methods 12: Supply Chain Management 13: Marketing and Brand Management 14: International Retail Divestment Part Four: Conclusion 15: Conclusion and Future Trends
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