International Strategic Management

Challenges And Opportunities
Herausgeber: Root, Franklin R.; Visudtibhan, Kanoknart

• Broschiertes Buch

Produktbeschreibung

First Published in 1992. Routledge is an imprint of Taylor & Francis, an informa company.

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Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 268
• Erscheinungstermin: 1. Mai 1992
• Englisch
• Abmessung: 254mm x 178mm x 15mm
• Gewicht: 511g
• ISBN-13: 9780844816661
• ISBN-10: 0844816663
• Artikelnr.: 21698269

Autorenporträt

Franklin R. Root University of Pennsylvania, Kanoknart Visudtibhan The George Washington University.

Inhaltsangabe

Part 1 Concepts and theories of international strategic management: a note
on global strategies; strategic planning for global business; defining and
measuring the international strategic focus of multinational corporations.
Part 2 Creating strategies for international competitive advantage:
changing patterns of international competition; globalization versus
regionalization - which way for the multinationals?; how to take your
company to the global market. Part 3 Designing organization to carry out
international strategies: organization environments and the multinational
enterprise; managing the multi-centre firm - case studies from Sweden. Part
4 Managing technological innovation on a global scale; global R&D
management. Part 5 Forming international strategic alliances, the role of
technology in the formation and form of multinational cooperative
arrangements.