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International Strategy
The Dynamics of Global Management
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Segal-Horn and Faulkner's new textbook takes as its starting point strategic management in an international, multinational and global setting. Adopting a strategic rather than a functional orientation, International Strategic Management looks at how to gain and sustain competitive advantage in the international environment. Emphasizing issues such as regional strategies, international competition, culture, learning and issues of co-ordination this comprehensive text also looks at more contemporary topics such as global mergers and acquisitions, networks and virtual corporations, the'new'econom...
Segal-Horn and Faulkner's new textbook takes as its starting point strategic management in an international, multinational and global setting. Adopting a strategic rather than a functional orientation, International Strategic Management looks at how to gain and sustain competitive advantage in the international environment. Emphasizing issues such as regional strategies, international competition, culture, learning and issues of co-ordination this comprehensive text also looks at more contemporary topics such as global mergers and acquisitions, networks and virtual corporations, the'new'economy and corporate social responsibility. Supported throughout by excellent pedagogy and cases, and accompanied by a full range of supplementary resources, this text is essential reading for international business strategy courses at all levels.