Marcelo Altoé

Internationalisation of Brazilian Educational Institutions

Fundação Dom Cabral¿s Case

• Broschiertes Buch

Produktbeschreibung

In the past decades, the environment in which firms work has fundamentally changed. The same is happening in the higher education marketplace. Technology, globalisation and competition are changing its context worldwide. Furthermore, the international dimension of higher education and the rise of the knowledge-based economy are reshaping the realities of this sector. Internationalisation is inevitable for educational institutions to achieve recognition and compete globally. Due to the lack of research about the internationalisation of Brazilian educational institutions, a qualitative study based on the case of Fundação Dom Cabral will explore the development of its internationalisation strategy in the light of existent theories. Moreover, it will analyse the internationalisation drivers (enhance brand reputation to the domestic market and become an international reference in executive education) and strategies (international alliances and good use of opportunities) of a higher education institution in a developing country, aiming to enhance understanding of the internationalisation of Brazilian educational institutions and collaborates to existent internationalisation theories.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 72
• Erscheinungstermin: 14. Juni 2010
• Englisch
• Abmessung: 220mm x 150mm x 5mm
• Gewicht: 125g
• ISBN-13: 9783838374895
• ISBN-10: 3838374894
• Artikelnr.: 30496692

Autorenporträt

Marcelo has a master in International Business at the University of Birmingham, in the UK. He has also a specialisation diploma in Project Management and a bachelor degree in Computer Science. During his professional life, he has worked in a range of different business sectors and is now working at Fundação Dom Cabral, a renowned business school.