Internationalising Growth: - Osunsan, Olutayo K.
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Internationalization is believed to be an essential component to business success, more so in relation to survival, longevity, market expansion, access to new technology, access to capital, access to expertise, and the gradual establishment as a key player in regional markets and economies. Though efforts are being made by agencies such as the Uganda Export Promotion Board championing this cause, a big part of the cross-border transaction still remains informal and a larger number of small businesses seem not to embrace the notion of internationalizing. Internationalization is particularly…mehr

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Produktbeschreibung
Internationalization is believed to be an essential component to business success, more so in relation to survival, longevity, market expansion, access to new technology, access to capital, access to expertise, and the gradual establishment as a key player in regional markets and economies. Though efforts are being made by agencies such as the Uganda Export Promotion Board championing this cause, a big part of the cross-border transaction still remains informal and a larger number of small businesses seem not to embrace the notion of internationalizing. Internationalization is particularly important in the context of Uganda due to the evolving regional economic integration initiatives to consolidate an East African market, which should be an added motivator to internationalize among small businesses. This book identifies the levels of internationalization and why such levels exist among small businesses in Kampala, Uganda.
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Autorenporträt
El Dr. Olutayo K. Osunsan nació en Lagos, Nigeria, y vive en Kampala, Uganda. Actualmente es profesor titular de Gestión Empresarial en la Universidad Internacional de Kampala. El Dr. Osunsan es autor de varios libros y se dedica a la investigación.