Maija Monnonen

Internationalization of KIBS Franchise Company to Great Britain

Internationalization, Franchising Knowledge-Intensive Business Services, and Partnering in Great Britain: A Case Study Perspective

• Broschiertes Buch

Produktbeschreibung

Internationalization of services is evident and KIBS is a growing sector. The service concept of a knowledge-intensive business is often unique and human related. Therefore the internationalising of such firm becomes challenging and needs extra preparation as the knowledge sharing and securing systems need to be well designed. During the internationalisation process knowledge management rises to a high priority. Due to franchising and in order to internationalise the company must hold suitable systems for knowledge management. The importance of partnering and finding a suitable partner was found to be a high priority in the success of the internationalisation. In GB partnering process should be started by reviewing existing contacts and by attending to industry related conferences and trade fairs. The goals to go to GB are that the huge market in a dense area brings a possibility to reach large client base and with having a local office there it could be possible to get contacts to and new buyers to the companies for sale. Another point is to bring Nordic companies closer to GB and to create similar support network and franchise chain of company ownership transfer experts to GB.

Produktdetails

• Verlag: VDM Verlag Dr. Müller
• Seitenzahl: 144
• Englisch
• ISBN-13: 9783639342987
• ISBN-10: 3639342984
• Artikelnr.: 33239247

Autorenporträt

The Author has attended Master's Degree Program in Turku School of Economics specializing in Global Innovation Management. She is working as a Marketing Manager (since 2006) in Finnish Company Acquisition Ltd, which is specialized in M&A of SME's. Her daily works are closely related to company valuations and new establishments.