HITESH GUPTA

Internet Influence in IT B2B Markets

Exploratory Study on Internet Influence in Indian Sub-continent

• Broschiertes Buch

Produktbeschreibung

About the Book : The B2B marketplace in Indian Information Technology sector is going through a transformation. Both existing and new players are experimenting with new purchasing solutions through internet as they lack a seamless flow of information among customers, suppliers and their employees. One of the most important concern for marketing managers of today is the way business organisations purchase products. In fact, people involved in the purchase process form buying centre in purchase process; some say it as a complex and dynamic process that requires plenty of information and in reality internet is a vast source of that information which can have an influence upon purchase to a great extent. Business organisations have been forced to adapt their purchase process due to the recent developments in internet environments. The internet offers a blend of opportunities to the rganizations due to its speed, variety, control, communication access and strong distribution. Therefore, the book investigates the internet influence in information technology B2B markets of Indian Sub-continent.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 72
• Erscheinungstermin: 23. Mai 2011
• Englisch
• Abmessung: 220mm x 150mm x 5mm
• Gewicht: 125g
• ISBN-13: 9783844381566
• ISBN-10: 3844381562
• Artikelnr.: 33463409

Autorenporträt

Hitesh Gupta es investigador del Birla Institute of Technology. Tiene alrededor de 10 años de experiencia industrial / B2B. Es promotor de alrededor de 8 organizaciones en el campo de la manufactura, TI y servicios, como SMC, MTM, SPEAK Foundation. Ha escrito libros como SPSS, Research Methodology, B2B Marketing & Management Information System.