Internet Marketing in The Banking Industry of Bangladesh - Tawsif Salam, Mohammed
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As the world witnesses the decade of business trends being revolutionised by internet and new media marketing with increasing number of businesses and individuals out to catch up with the ever changing trends worldwide, a strategic business imperative of the time is to have the understanding of industry specific perspectives. This work looks into the banking sector of Bangladesh with an approach of teasing out the key aspects of internet marketing by directly involving the industry's key professionals in investigation and analysis. It offers the readers the inside story as well as the…mehr

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Produktbeschreibung
As the world witnesses the decade of business trends being revolutionised by internet and new media marketing with increasing number of businesses and individuals out to catch up with the ever changing trends worldwide, a strategic business imperative of the time is to have the understanding of industry specific perspectives. This work looks into the banking sector of Bangladesh with an approach of teasing out the key aspects of internet marketing by directly involving the industry's key professionals in investigation and analysis. It offers the readers the inside story as well as the technicalities of the evolution of a traditional large corporate marketing mindset into an effective internet-based netizen-oriented approach.
Autorenporträt
Mohammed Tawsif Salam is a Bangladeshi professional with over decade¿s experience of mainstream internet publishing in news, encyclopedia and academia. He is an engineering graduate from North South University Dhaka, who later went on to earn MBA from Anglia Ruskin University Cambridge, specialising in digital marketing and international business.