The food industry is experiencing a digital transformation across the entire supply chain, from farm to fork. This book offers comprehensive insights into the challenges and opportunities faced, specifically examining the application of the Internet of Things.
The food industry is experiencing a digital transformation across the entire supply chain, from farm to fork. This book offers comprehensive insights into the challenges and opportunities faced, specifically examining the application of the Internet of Things.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Anna Rogala is Assistant Professor at the Department of Marketing Strategies, Poznä University of Economics and Business. Her fields of current research are digitalization in the food and health markets from the perspective of a consumer; shaping sustainable consumption patterns with the new communication technologies; sustainable marketing; food and health literacy as a prerequisite of sustainable consumption behaviours; and behavioural intervention design. She is Head of the research project "Digitization on the food market and shaping consumer attitudes towards sustainable consumption" and Member of the Polish Scientific Society of Marketing and Eurasia Business and Economics Society. Renata Nestorowicz is Professor at the Department of Marketing Strategies, Poznä University of Economics and Business. She specializes in issues related to the marketing of organic and functional food; information behaviours of consumers; the packaging as a marketing message; and asymmetry of knowledge and information in the food market. She is Member of the research projects: "Digitization on the food market and shaping consumer attitudes towards sustainable consumption" and "New bioactive food with programmed pro-health properties" and Member of the Polish Scientific Society of Marketing and Eurasia Business and Economics Society. Ewa Jerzyk is Professor at the Department of Marketing Strategies, Poznä University of Economics and Business. Her fields of interest are neuromarketing; food well-being; consumer behaviour (attitudes and predicting behaviour); packaging (labels, claims, multisensory packaging design); and retromarketing. She is Manager of Consumer Neuromarketing Research Laboratory, Member of the research project "Digitization on the food market and shaping consumer attitudes towards sustainable consumption" and Member of the Polish Scientific Society of Marketing and Eurasia Business and Economics Society.
Inhaltsangabe
Preface Anna Rogala, Ewa Jerzyk, Renata Nestorowicz Part 1. The Internet of Things in the Food Market 1. The Characteristics, Architecture and Stakeholders of the IoT Ecosystem Marcin Plociennik, Raul Palma 2. The Concept of the Internet of Food Michä Gazdecki, Anna Wielicka-Regulska, El bieta Gory ska-Goldmann 3. Using Internet of Things to Support a Sustainable Food System Anna Rogala, Ewa Jerzyk, Renata Nestorowicz Part 2. Implementation of the IoF in the Supply Chain 2.1. Smart Farming Michä Gazdecki, Anna Wielicka-Regulska, El bieta Gory ska-Goldmann 2.2. Farming with Use of the IoF Michä Gazdecki, El bieta Gory ska-Goldmann, Anna Wielicka-Regulska 2.3. Smart Food Processing Joanna Kobus-Cisowska, Monika Przeor 2.4. Utilizing the IoF for Food Processing Monika Przeor, Joanna Kobus-Cisowska 2.5. Smart Logistics Filip Nowak, Witold Statkiewicz 2.6. Smart Retailing Dominika Kaczorowska-Spychalska Part 3. Consumers' Approach Towards the IoF Application 3.1. Building Food Awareness András Fehér, Enik Kontor 3.2. Enhancing Sustainable Food Consumption by the IoF Renata Nestorowicz, Anna Rogala, Ewa Jerzyk 3.3. The IoF in Communication Activities Aleksandra Kaniewska-S ba, Anna Rogala 3.4. Digitalization in the Food Sector and Consumer Protection Monika Namys owska Part 4. Perspectives for the IoF Development 4.1. The Opportunities and Threats for IoF Development Marcin Plociennik, Raul Palma 4.2. Challenges in Implementing the IoF in the Area of Marketing Activities Ewa Jerzyk, Renata Nestorowicz, Anna Rogala 4.3. Global Food System Challenges: Can Industry 4.0 Be the Magic Wand? Bettina von Stamm, Anna Rogala
Preface Anna Rogala, Ewa Jerzyk, Renata Nestorowicz Part 1. The Internet of Things in the Food Market 1. The Characteristics, Architecture and Stakeholders of the IoT Ecosystem Marcin Plociennik, Raul Palma 2. The Concept of the Internet of Food Michä Gazdecki, Anna Wielicka-Regulska, El bieta Gory ska-Goldmann 3. Using Internet of Things to Support a Sustainable Food System Anna Rogala, Ewa Jerzyk, Renata Nestorowicz Part 2. Implementation of the IoF in the Supply Chain 2.1. Smart Farming Michä Gazdecki, Anna Wielicka-Regulska, El bieta Gory ska-Goldmann 2.2. Farming with Use of the IoF Michä Gazdecki, El bieta Gory ska-Goldmann, Anna Wielicka-Regulska 2.3. Smart Food Processing Joanna Kobus-Cisowska, Monika Przeor 2.4. Utilizing the IoF for Food Processing Monika Przeor, Joanna Kobus-Cisowska 2.5. Smart Logistics Filip Nowak, Witold Statkiewicz 2.6. Smart Retailing Dominika Kaczorowska-Spychalska Part 3. Consumers' Approach Towards the IoF Application 3.1. Building Food Awareness András Fehér, Enik Kontor 3.2. Enhancing Sustainable Food Consumption by the IoF Renata Nestorowicz, Anna Rogala, Ewa Jerzyk 3.3. The IoF in Communication Activities Aleksandra Kaniewska-S ba, Anna Rogala 3.4. Digitalization in the Food Sector and Consumer Protection Monika Namys owska Part 4. Perspectives for the IoF Development 4.1. The Opportunities and Threats for IoF Development Marcin Plociennik, Raul Palma 4.2. Challenges in Implementing the IoF in the Area of Marketing Activities Ewa Jerzyk, Renata Nestorowicz, Anna Rogala 4.3. Global Food System Challenges: Can Industry 4.0 Be the Magic Wand? Bettina von Stamm, Anna Rogala
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