Ruiliang Yan

Internet Retailing

Pricing, Product and Information Strategies

• Broschiertes Buch

Produktbeschreibung

Revision with unchanged content. Since the e-commerce are booming on sales and information is becoming a critical resource to firms. How the market information and pricing strategies impact the performance of e-retailers? Specifically, is the information ac curacy valuable to e-retailers? Can the information sharing effectively improve the performance of e-retailers? what are the optimal pricing strategies for the e-retailer? What are the values of information accuracy and information sha ring respectively, given that the product categories are considered? This book includes three business scenarios addressing the value of market information and pricing strategies in the Internet retailing. First, we study the product choice and the value of information accuracy for the online retailers in the chapter one. Second, we study the marketing information and dual-channel pricing strategies in a multi-channel retailer in the chapter two. Finally, we in vestigate the value of cooperativeinformation sharing in a manufacturer-ecommerce retailer supply chain in the chapter three. This book is addressed to professionals, policy-makers, academics, researchers, and managers in IT, marketing, business and commerce.

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Produktdetails

• Verlag: AV Akademikerverlag
• Aufl.
• Seitenzahl: 96
• Erscheinungstermin: 10. Mai 2012
• Englisch
• Abmessung: 220mm x 150mm x 6mm
• Gewicht: 161g
• ISBN-13: 9783639408065
• ISBN-10: 3639408063
• Artikelnr.: 35698558

Autorenporträt

Dr. Ruiliang Yanis an Assistant Professor of Marketing at Virginia State Univ. He received his Ph.D. in Management Science from the Univ. of Wisconsin, Milwaukee and worked in Chinese Government for several years.His publications have appeared in Marketing Letters, International Journal of E-Business Research, Journal of Prodcut and Brand Management.