Scott Fox

Internet Riches Softcover

• Broschiertes Buch

Produktbeschreibung

In this strategy-packed guide, top e-business consultantScott Fox reveals the powerful but simple methods heand thousands of others have used to strike it rich onthe Net. Exclusive interviews with "mom and pop"entrepreneurs prove how easy it is to get started andbuild a million-dollar enterprise. Internet Riches also features an action plan forbrainstorming new business ideas, and exercises to helpreaders determine the best moves for their particularsituations. Filled with practical pointers and inspiringinterviews, it's the most powerful book ever on startingand enjoying a million-dollar online business!

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Produktdetails

• Verlag: AMACOM
• Seitenzahl: 306
• Erscheinungstermin: 26. Juni 2024
• Englisch
• Abmessung: 229mm x 152mm x 18mm
• Gewicht: 500g
• ISBN-13: 9780814409954
• ISBN-10: 0814409954
• Artikelnr.: 23378673

Autorenporträt

Scott Fox (Los Angeles, CA) is the top e-business consultant in Hollywood, where his clients have included Bill O'Reilly and Larry King. He is a frequent speaker on e-business and tech-nol-ogy at universities including USC and UCLA, and at conferences such as Digital Hollywood and Internet World. He has been featured in radio programs nationwide, as well as in T he Boston Globe, The Orange County Register, Toronto Globe & Mail, and Smart Money Magazine. He has taught "Internet Riches" at the Learning Annex in Los Angeles. He received a JD from Stanford.

Inhaltsangabe

"Introduction: Welcome to the Internet Gold Rush, Take Two! . . . . . . 1
PART 1 THE UNLIMITED OPPORTUNITY OF THE INTERNET
1 The Internet Business Revolution . . . . . . . . . . . . . . . . . . . .
. . . . . . 13
2 Starting Your E-Business: Can You Afford Not To? . . . . . . . . . . . .
. 21
3 The Internet's First Millionaire Wave -- Efficiency. . . . . . . . . . .
. . . 30
4 The Internet's Second Millionaire Wave -- Products . . . . . . . . . . .
. 43
5 The Internet's Third Millionaire Wave -- Niches . . . . . . . . . . . . .
. . 70
PART 2 DEVELOPING YOUR OWN E-BUSINESS MODEL
6 Applying Millionaire Types Theory: A Case Study . . . . . . . . . . . .
101
7 The ICICLE Business Model Method . . . . . . . . . . . . . . . . . . . .
. . 105
8 What E-Business Should You Pursue? . . . . . . . . . . . . . . . . . . .
. . 108
PART 3 BUILDING YOUR INTERNET MILLIONAIRE E-BUSINESS
9 Technology Secrets and Strategies Overview . . . . . . . . . . . . . . .
. . 125
10 Choosing Your Domain Name . . . . . . . . . . . . . . . . . . . . . . .
. . . . . 133
11 Choosing a Website Hosting Company . . . . . . . . . . . . . . . . . . .
. . 144
12 How to Build a Website in One Hour . . . . . . . . . . . . . . . . . . .
. . . 147
13 Finding a Web Designer. . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . 161
14 E-Commerce Shopping Carts. . . . . . . . . . . . . . . . . . . . . . . .
. . . . . 165
15 The eBay Phenomenon . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . 176
16 Developing Killer Content on a Startup Budget . . . . . . . . . . . . .
. 188
17 Reality Checks Before Investing Real Time and Money . . . . . . . . 193
18 An Action Plan for Your Million-Dollar E-Business . . . . . . . . . . .
199
19 Testing Your New Business . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . 208
PART 4 INTERNET MARKETING SECRETS FOR YOUR E-BUSINESS
20 No Budget Marketing Secrets . . . . . . . . . . . . . . . . . . . . . .
. . . . . 215
21 Small Budget Marketing Secrets. . . . . . . . . . . . . . . . . . . . .
. . . . . . 224
22 Real Budget Marketing Secrets. . . . . . . . . . . . . . . . . . . . . .
. . . . . . 231
PART 5 LEGAL ISSUES AND ADMINISTRATION
23 Copyright, Trademark, and Incorporation Choices. . . . . . . . . . . .
243
24 Partners: Should You Share Your Million-Dollar Idea? . . . . . . . . .
251
PART 6 GRADUATION -- STARTING YOUR OWN DREAM BUSINESS
25 Congratulations! . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . 259
APPENDIXES
Appendix A: Index of E-Business Entrepreneurs and Services . . . . . . 267
Appendix B: Internet Research Skills. . . . . . . . . . . . . . . . . . . .
. . . . . . 268
Glossary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . 272
Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . 281
Acknowledgments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . 291"