Internet Technologies And e-Business - E.V., Ilinskaya;E.A., Lavrinenko
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The development of the information infrastructure of global Internet networks has led to changes in the ways of doing business and the emergence of an electronic market. The Internet has been used as an interactive channel for companies to interact with business partners and customers, which has enabled interactive marketing and direct online sales.The book describes the basics of the modern Internet economy, e-commerce models, the network form of business organization, etc.

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Produktbeschreibung
The development of the information infrastructure of global Internet networks has led to changes in the ways of doing business and the emergence of an electronic market. The Internet has been used as an interactive channel for companies to interact with business partners and customers, which has enabled interactive marketing and direct online sales.The book describes the basics of the modern Internet economy, e-commerce models, the network form of business organization, etc.
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Autorenporträt
The authors Ilinskaya Elena Vladimirovna and Lavrinenko Elena Aleksandrovna have been working on mathematical modeling in the economy, the development of Internet technologies and electronic business for many years.