Interpretation in Social Life, Social Science, and Marketing - O'Shaughnessy, John
265,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in 1-2 Wochen
payback
133 °P sammeln
  • Gebundenes Buch

This book analyzes the nature and role of interpretation in social interactions, decision making in social science enquiries and consumer marketing, in the use of statistics and causal analysis, in consumer evaluations of products and in interpreting problematic situations along side biases arising from the emotions.

Andere Kunden interessierten sich auch für
Produktbeschreibung
This book analyzes the nature and role of interpretation in social interactions, decision making in social science enquiries and consumer marketing, in the use of statistics and causal analysis, in consumer evaluations of products and in interpreting problematic situations along side biases arising from the emotions.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Autorenporträt
John O'Shaughnessy is Professor Emeritus at the Graduate School of Business, Columbia University and formerly Senior Associate at the Judge Institute, Cambridge University and is the author or co-author of fourteen books on business topics, including Persuastion in Advertising and The Undermining of Beliefs in the Autonomy and Rationality of Consumers, also published by Routledge.