Gordon Foxall

Interpreting Consumer Choice

The Behavioural Perspective Model

• Broschiertes Buch

Produktbeschreibung

This book presents a structured approach to consumer research , showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 202
• Erscheinungstermin: 9. Juli 2013
• Englisch
• Abmessung: 229mm x 152mm x 11mm
• Gewicht: 301g
• ISBN-13: 9780415717533
• ISBN-10: 0415717531
• Artikelnr.: 38474191

Autorenporträt

Distinguished Research Professor at Cardiff University, Gordon Foxall holds PhDs in industrial economics & business, and in psychology, and a higher doctorate (DSocSc). Author of the critically acclaimed Understanding Consumer Choice and coauthor of the best-selling Consumer Psychology for Marketing, Fellow of the British Psychological Association and the British Academy of Management, he is an Academician of the Academy of Social Science.

Inhaltsangabe

List of Figures. List of Tables. List of Boxes. 1. Overview of the BPM. 2.
The Story So Far. 3. Ways of Wondering. 4. The Meaning of Consumer
Behavior. 5. A Model of Interpretation. 6. Interpreting Consumer Choice. 7.
The Nature of the Interpretation. Afterword. References. Index.