Cristiane Oliveira

Intersections between Cultural Diplomacy and the Creative Economy

Culture as a strategic soft power resource in Brazil

• Broschiertes Buch

Produktbeschreibung

The book analyses the relationship between culture and soft power, considering its economic and ideological articulation, in the context of the intersection between the Creative Economy and Cultural Diplomacy. The object of the analysis is the public cultural policies for the promotion and dissemination of Brazilian cultural goods abroad, undertaken by the Ministry of Culture and the Brazilian Ministry of Foreign Affairs, specifically in the period after the creation of the Creative Economy Secretariat, between 2011 and 2015. One of the objectives of the study was to verify the strategic application of culture as a soft power resource by the Brazilian state, in terms of projecting and strengthening its image in the international environment, as well as the search to generate wealth and development through international trade in cultural goods and services. This study also looked at the extent to which inter-institutional liaison has been able to leverage culture in international trade by appropriating the discourse on culture as a soft power resource.

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Produktdetails

• Verlag: Our Knowledge Publishing
• Seitenzahl: 76
• Erscheinungstermin: 23. Oktober 2023
• Englisch
• Abmessung: 220mm x 150mm x 5mm
• Gewicht: 131g
• ISBN-13: 9786206590217
• ISBN-10: 6206590216
• Artikelnr.: 69197223

Autorenporträt

Cristiane Oliveira es artista, gestora cultural, comisaria y analista internacional. Es investigadora en Economía Creativa y Diplomacia Cultural, y actualmente cursa un doctorado en Estudios Contemporáneos en el Centro de Estudios Interdisciplinares del Siglo XX (CEIS20) de la Universidad de Coimbra (Portugal). Es consultora de proyectos culturales.