Kevin C Desouza

Intrapreneurship

Managing Ideas Within Your Organization

• Broschiertes Buch

Produktbeschreibung

Intrapreneurship provides an engaging guide for both managers and employees on how to direct the flow of ideas and foster a culture of entrepreneurship within their company's existing structure.

Produktdetails

• Verlag: Draft2digital
• Seitenzahl: 280
• Erscheinungstermin: 11. Oktober 2017
• Englisch
• Abmessung: 228mm x 153mm x 22mm
• Gewicht: 429g
• ISBN-13: 9781487522834
• ISBN-10: 1487522835
• Artikelnr.: 48699479

Autorenporträt

By Kevin C. Desouza

Inhaltsangabe

Foreword by Tom Davenport
Preface
Chapter 1: The Value Proposition for Designing an Intrapreneurial
Organization
Chapter 2: Intrapreneurship: A Process Framework
Chapter 3: Idea Generation and Mobilization
Chapter 4: Advocacy and Screening
Chapter 5: Idea Experimentation
Chapter 6: Idea Commercialization
Chapter 7: Diffusion and Implementation of Ideas
Chapter 8: Intrapreneurship: From Concept to Sustained Competitive
Advantage