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1. Overview Introduction to theory Why use theory? Methods of inquiry What
is fashion? Who has fashion? Fashioning the body The tipping point
Semiotics: How does fashion mean? Organization of text Boxed case 1.1:
Maslow's hierarchy and fashion Boxed case 1.2: Classics can have
fashionable details too Summary Key Terms Discussion questions Learning
activities Notes Further reading 2. The Fashion System Market
Infrastructure theory: The role of gatekeepers Trickle Across theory: Why
new styles appear at once Innovation theory: The role of new products
Historic resurrection: Haven't I seen this before? Branding: Creating an
identity Summary Boxed case 2.1: Blockchain technology and intellectual
property Boxed case 2.2: Fake followers Boxed case 2.3: John Fairchild and
the midi mistake Key Terms Discussion questions Learning activities Notes
Further Reading 3. Fashion and the Individual The Public, Private, and
Secret Self: What we reveal to others Body image: Feelings about our bodies
Aesthetic perception and learning: Why are we attracted to the clothes we
see? Shifting Erogenous Zones: Reveal and conceal Historic Continuity
theory: Small changes over time Symbolic Interaction theory: The individual
and society Boxed case 3.1: One individual starts a trend Boxed case 3.2:
The color purple Summary Key Terms Discussion questions Learning activities
Further reading 4. Fashion and Society Trickle Down theory: Fashion from
the top down Trickle Up theory: Fashion from the bottom up Scarcity/Rarity:
The desire for limited items Conspicuous consumption: The obvious Political
use of dress: Social movements Gender: Masculinity, femininity, androgyny
Boxed case 4.1: Sensible British Taste Boxed case 4.2: La Sape Society
Summary Key Terms Discussion questions Learning activities Notes Further
reading 5. Fashion and Culture Zeitgeist: Sign of the times Spatial
diffusion: Fashion on the move Cultural identity: Race, ethnicity, and
hybridity Style tribes: Fashion from the street Boxed case 5.1 Hate couture
Summary Key Terms Discussion questions Learning activities Notes Further
reading 6. Conclusion Consuming fashion: Selecting, purchasing, disposing
One phenomenon, many theories What is fashion? A paradox Summary Key Terms
Discussion questions Learning activities Further reading Bibliography Index
