Introduction to Management Science, 3e - Lee, Sang M.; Olson, David L.
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The purpose of this text is to provide the student with a comprehensive coverage of how management science concepts and approaches can be applied to improve management decision-making. The emphasis is on the translation of mathematical modeling concepts into a presentation that is palatable to the undergraduate student of business with limited mathematical background. Manage ment science topics are introduced by presenting realistic, practical examples in the form of small case studies. Difficult techniques are presented within the framework of working examples, stressing an intuitive…mehr

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Produktbeschreibung
The purpose of this text is to provide the student with a comprehensive coverage of how management science concepts and approaches can be applied to improve management decision-making. The emphasis is on the translation of mathematical modeling concepts into a presentation that is palatable to the undergraduate student of business with limited mathematical background. Manage ment science topics are introduced by presenting realistic, practical examples in the form of small case studies. Difficult techniques are presented within the framework of working examples, stressing an intuitive understanding of concepts in the decision support perspective rather than focusing on mathematical techniques for their own sake.
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Autorenporträt
Sang M. Lee is currently the University Eminent Scholar, Regents Distinguished Professor, Chair of the Management Department, Executive Director of the Nebraska Productivity and Entrepreneurship Center, and Director of the Center for Albania Studies. He received his Ph.D. degree in Management from the University of Georgia in 1969. He served as Professor at Virginia Polytechnic Institute and State University prior to coming to the University of Nebraska in 1976. Dr. Lee is currently President of the Pan-Pacific Business Association, an international scholarly society of over 4,000 members in 35 countries. He has organized 26 international conferences as the Program Chair. He is on the editorial board of 23 journals. Dr. Lee is an internationally known expert in the fields of decision sciences, productivity management and global business. His pioneering work in Goal Programming and Multiple Objective Decision Making has been widely recognized throughout the world. He is a Senior Scientist of the Gallup Organization where he advises on global projects.