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The third edition of this highly successful text will prove invaluable to introductory undergraduate and MBA/masters students coming to the subject for the first time. Containing much improved pedagogical features including learning objectives, case vignettes throughout, summary boxes, key points and concepts boxes, discussion questions, and longer end of chapter case studies with questions, the text offers an accessible introduction to the study of management.
Table of contents:
PART ONE: THE FOUNDATIONS OF MANAGEMENT
Introduction
Managing in a Changing Environment
Measuring
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Produktbeschreibung
The third edition of this highly successful text will prove invaluable to introductory undergraduate and MBA/masters students coming to the subject for the first time. Containing much improved pedagogical features including learning objectives, case vignettes throughout, summary boxes, key points and concepts boxes, discussion questions, and longer end of chapter case studies with questions, the text offers an accessible introduction to the study of management.

Table of contents:

PART ONE: THE FOUNDATIONS OF MANAGEMENT
Introduction
Managing in a Changing Environment
Measuring Business and Managerial Performance
Ethics
The Organisation and its Environment

PART TWO: STRATEGY, POLICY, DIRECTION AND ACTIVITIES
Strategy, Policy and Direction
Marketing
Managing Operations and Projects
Financial Management
Quantitative Methods
Innovation and Enterprise

PART THREE: MANAGEMENT, ORGANISATIONAL AND HUMAN BEHAVIOUR
Culture
Perception, Attitudes, Values and Beliefs
Communication
Organisation Technology, Structure and Design
Human Resource Management

PART FOUR: MANAGEMENT IN ACTION
Management Influence, Power and Authority
Leadership and Management
Teams and Groups
Management and Motivation
The Management of Conflict
Managerial Performance
Managing for the Present and Future
Bibliography
Autorenporträt
RICHARD PETTINGER lectures in management at University College London. He has worked extensively as a lecturer, consultant and author in business and management in universities, companies, public and health services and the non-profit sector.