Introduction to market research - Kiniali, Olivier
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The book covers all types of market research: documentary, qualitative and quantitative. It calls you the different marketing theories essential for the realization of these studies but also answers the different questions that the different practitioners and users of market research ask themselves. It also discusses the different statistical tests that are important when conducting market research.

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Produktbeschreibung
The book covers all types of market research: documentary, qualitative and quantitative. It calls you the different marketing theories essential for the realization of these studies but also answers the different questions that the different practitioners and users of market research ask themselves. It also discusses the different statistical tests that are important when conducting market research.
Autorenporträt
Olivier Kiniali è di nazionalità congolese (RDC) ed è nato a Kinshasa il 7 febbraio 1972. Sposato e con cinque figli, ha conseguito una laurea in Economia aziendale con specializzazione in gestione finanziaria presso l'Università protestante del Congo. Ha 23 anni di esperienza nelle ricerche di mercato.