W. James Potter

Introduction to Media Literacy

• Broschiertes Buch

Produktbeschreibung

An approachable, skills-focused student guide to building media literacy, helping students to become more knowledgeable about all facets of the media and more strategic users of media messages.

Produktdetails

• Verlag: SAGE Publications Inc
• Seitenzahl: 296
• Erscheinungstermin: 12. August 2015
• Englisch
• Abmessung: 235mm x 191mm x 16mm
• Gewicht: 448g
• ISBN-13: 9781483379586
• ISBN-10: 1483379582
• Artikelnr.: 42991464

Autorenporträt

W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, journalism, programming, and production. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and books, including the following: Media Effects, Media Literacy, 8th edition, The 11 Myths of Media Violence, Becoming a Strategic Thinker: Developing Skills for Success, On Media Violence, Theory of Media Literacy: A Cognitive Approach, and How to Publish Your Communication Research (with Alison Alexander).

Inhaltsangabe

Preface
Acknowledgments
About the Author
CHAPTER 1 Why Increase Media Literacy?
Our Message-Saturated Culture
Automatic Routines
Increasing Media Literacy
Key Ideas
Further Reading
Keeping Up to Date
CHAPTER 2 Media Literacy Approach
Taking out the Trash: Clearing Away Faulty Ideas About Media Literacy
Increasing Media Literacy
Key Ideas
Further Reading
CHAPTER 3 Mass Media Industries: Historical Perspective
Pre-Mass Media
Development of Mass Media
Current Picture
Increasing Media Literacy
Key Ideas
Further Reading
Keeping Up to Date
CHAPTER 4 Mass Media Industries: The Economic Game
The Media Game
Media Industries' Strategies
Increasing Media Literacy
Key Ideas
Further Reading
Keeping Up to Date
CHAPTER 5 Mass Media Audience: Industry Perspective
Identifying Opportunities
Attracting Audiences
Conditioning Audiences
Increasing Media Literacy
Key Ideas
Further Reading
CHAPTER 6 Mass Media Audience: Individual Perspective
Exposure Is Not the Same as Attention
Decisions During Exposures
Increasing Media Literacy
Key Ideas
Further Reading
CHAPTER 7 Mass Media Content
Message Formulas and Genres
Most General Formula: Next-Step Reality
Narratives
Electronic Games
Interactive Message Platforms
Increasing Media Literacy
Key Ideas
Further Reading
Keeping Up to Date
CHAPTER 8 Mass Media Effects
Media Effects Are Constantly Occurring
Four Dimensions of Media Effects
Factors Influencing Media Effects
Increasing Media Literacy
Key Ideas
Further Reading
Keeping Up to Date
CHAPTER 9 Springboard
Twelve Guidelines
Examples of Levels of Literacy
Key Ideas
Further Reading
Keeping Up to Date
Introduction to Appendices: Analyzing Media Literacy Issues
Appendix A. Analyzing Media Issues: Are Professional Athletes Paid Too
Much?
Increase in Pay
Pay Now Too High
Non-Sustainability
Ruining the Games
Conclusions
Further Reading
Keeping Up to Date
Appendix B. Analyzing Media Issues: Is Media Company Ownership Too
Concentrated?
Consolidation of Ownership
Concentration of Power
Reduction of Competition
Limitations on Access
Change in Content
Enriches Few People
Conclusions
Further Reading
Keeping Up to Date
Appendix C. Analyzing Media Issues: Is News Objective?
Analyzing the Idea of Objectivity
Analyzing the Idea of Quality in News
Considering Standards for News
Conclusions
Further Reading
Keeping Up to Date
Appendix D. Analyzing Media Issues: Is There Too Much Violence in the
Media?
High Amount of Violence in the Media
Some People Are More Vulnerable Than Others
Reducing the Amount of Violence
Conclusions
Further Reading
Test Your Knowledge Answers
Glossary
References
Index