Introduction to Public Relations - Page, Janis Teruggi; Parnell, Lawrence J
199,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in über 4 Wochen
payback
100 °P sammeln
  • Broschiertes Buch

Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication, Third Edition presents a comprehensive introduction to the field of public relations, examining its current practices and future directions. Page and Parnell guide students toward becoming responsible communicators, where fostering trust and respect with diverse communities is valued over creating the next viral campaign.

Produktbeschreibung
Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication, Third Edition presents a comprehensive introduction to the field of public relations, examining its current practices and future directions. Page and Parnell guide students toward becoming responsible communicators, where fostering trust and respect with diverse communities is valued over creating the next viral campaign.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Autorenporträt
Janis Teruggi Page draws from 20 years of executive experience managing strategic communications for regional and national media companies. She managed corporate, consumer, and media relations, creating programming partnerships with major TV networks, directing PR for national industry trade show events, and supervising new product launches. She is a member of PRSA and continues to serve clients through her consultancy, MediawerksPR.An award-winning educator, Janis is a faculty member of the Department of Communication, University of Illinois at Chicago and a Fulbright Distinguished Chair scholar. She has developed and taught both undergraduate- and graduate-level PR courses that instruct principles, writing, cases, campaigns, corporate advocacy, issues management, sustainability, and visual communication.Janis has produced more than 50 conference papers, book chapters, and refereed articles. Her work appears in the Journal of Public Interest Communication, the Journal of Public Relations Education, the Journal of Political Management, and the Handbook of Strategic Communication, among others. Janis is also coauthor of the 2021 textbook Visual Communication Insights and Strategies. She earned a PhD from Missouri School of Journalism in 2005.