Introduction to Public Relations - Page, Janis Teruggi; Parnell, Lawrence J
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Erscheint vorauss. 28. Januar 2025
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Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication, Third Edition presents the comprehensive field of public relations as it is today and will be tomorrow. Recognizing that the shifts in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell present an introductory text that shows how today′s PR professionals create persuasive messages with modern technologies, but also work in line with the industry′s foundations. The authors' main goal is to develop ethical and socially responsible communicators who are more…mehr

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Produktbeschreibung
Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication, Third Edition presents the comprehensive field of public relations as it is today and will be tomorrow. Recognizing that the shifts in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell present an introductory text that shows how today′s PR professionals create persuasive messages with modern technologies, but also work in line with the industry′s foundations. The authors' main goal is to develop ethical and socially responsible communicators who are more concerned with building trust and respect with the diverse communities than envisioning the next viral campaign. The text balances this approach with a focus on understanding communication theory, history, process, and practice and how all of these concepts can be applied to strategic public relations planning. The Third Edition recognizes that the tide of social responsibility and sustainability initiatives, CEO and investor social activism, employee preference for jobs with social purpose, and consumer demand for ethical brands has continued to rise and addresses these changes with refreshed content throughout, including new and updated features, recent examples, case studies, and chapter-opening scenarios.
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Autorenporträt
Janis Teruggi Page draws from 20 years of executive experience managing strategic communications for regional and national media companies. She managed corporate, consumer, and media relations, creating programming partnerships with major TV networks, directing PR for national industry trade show events, and supervising new product launches. She is a member of PRSA and continues to serve clients through her consultancy, MediawerksPR.An award-winning educator, Janis is a faculty member of the Department of Communication, University of Illinois at Chicago and a Fulbright Distinguished Chair scholar. She has developed and taught both undergraduate- and graduate-level PR courses that instruct principles, writing, cases, campaigns, corporate advocacy, issues management, sustainability, and visual communication.Janis has produced more than 50 conference papers, book chapters, and refereed articles. Her work appears in the Journal of Public Interest Communication, the Journal of Public Relations Education, the Journal of Political Management, and the Handbook of Strategic Communication, among others. Janis is also coauthor of the 2021 textbook Visual Communication Insights and Strategies. She earned a PhD from Missouri School of Journalism in 2005.