James C Mccroskey

Introduction to Rhetorical Communication

• Gebundenes Buch

Produktbeschreibung

An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication. This highly successful text guides students through message planning and presentation in an easy step-by-step process.

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Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• 9th edition
• Seitenzahl: 352
• Erscheinungstermin: 15. August 2017
• Englisch
• Abmessung: 229mm x 152mm x 21mm
• Gewicht: 640g
• ISBN-13: 9781138465459
• ISBN-10: 1138465453
• Artikelnr.: 57040460

Autorenporträt

James C. McCroskey , West Virginia University

Inhaltsangabe

Preface.I. GETTING STARTED. 1. A Rhetorical Tradition.2. The Nature of
Rhetorical Communication.3. Stage Fright: A Normal Problem.II. BASIC
THEORY. 4. The Nature of the Receiver: Attitude Formation and Change.5.
Ethos: A Dominant Factor in Rhetorical Communication.6. The Nature of
Persuasive Argument.7. Nonverbal Communication.8. Diversity and
Culture.III. MESSAGE PREPARATION AND PRESENTATION. 9. Message Preparation:
Preliminary Considerations.10. Informative Messages.11. Message
Preparation: Invention.12. Message Preparation: Disposition.13. Message
Preparation: Style.14. Introducing and Concluding Messages in Rhetorical
Communication.15. Message Preparation: Oral Delivery.IV. RHETORICAL
COMMUNICATION AND SOCIETY. 16. Ethics and Rhetorical Communication.Author
Index.Subject Index.