Introduction to Virtual & Augmented Reality (V/A R) Technology - Shaikh Anwar, Mohd. Sadique;Munsaf Khan, Safina Parveen
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The massive technological advancements around the world have created significant challenging competition among companies where each of the companies tries to attract the customers using different techniques. One of the recent tech- niques is Virtual/Augmented Reality (V/AR). The V/AR is a new technology which is capable of presenting possibilities that are difficult for other technologies to offer and meet. Nowadays, numerous augmented reality applications have been used in the industry of different kinds and disseminated all over the world. V/AR will really alter the way individuals view the…mehr

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Produktbeschreibung
The massive technological advancements around the world have created significant challenging competition among companies where each of the companies tries to attract the customers using different techniques. One of the recent tech- niques is Virtual/Augmented Reality (V/AR). The V/AR is a new technology which is capable of presenting possibilities that are difficult for other technologies to offer and meet. Nowadays, numerous augmented reality applications have been used in the industry of different kinds and disseminated all over the world. V/AR will really alter the way individuals view the world. The AR is yet in its initial phases of research and development at different colleges and high-tech institutes. Throughout the last years, V/AR apps became transportable and generally available on various devices. Besides, V/AR be- gins to occupy its place in our audio-visual media and to be used in various fields in our life in tangible and exciting ways such as news, sports and is used in many domains in our life such as electronic commerce, promotion, design, and business. This monograph focused from all fundamental principles to advance level of V/AR.
Autorenporträt
O Prof. Md. Sadique Shaikh trabalha como docente principal no M.B.A. e noutros cursos de gestão. Tem qualificações em M.Sc (ES), M.Tech (IT), P.G.D.M (EM), M.B.A (HRM), M, B.A (Marketing), D.B.M, M.Phil (Gestão). Apresentou as suas investigações em 106 simpósios internacionais/nacionais. É autor de mais de 42 artigos de investigação e 18 livros internacionais.